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Zambia 2015 | TELECOMS, IT & MEDIA | INTERVIEW

TBY talks to Vatice Mushauko, CEO of Inzy, on the potential Zambia and Africa have for filmmaking.

Vatice Mushauko
BIOGRAPHY
Vatice Mushauko was born in Zambia and studied computer applications and media studies. He got inspired to be an entrepreneur at an early age and, when he returned from the UK, he decided to follow his passion and open a media firm that pioneered photography and videography industry in Zambia. The success of the business has led him to work with presidents, organizations, and people of high caliber. Currently, apart from the media agency, he owns an investment brokerage firm and is also into real estate.

How has the company performed over the past year?

Our business model has grown somewhat as we are now focusing on filmmaking and are in the process of shooting our first feature film. Our idea is to take a bold step toward establishing a tendency toward international standards. We intend to be part of the momentum that launches a dynamic film industry in the region that makes high-quality productions. We feel that we are ready now to create and we are confident about our capabilities. We are in a good place to jump start the industry. Africa is a continent of dance and music, which is why the movie is about dancing. Dance comes from the heart and it is part of us. I am trying to project that and show the world something it has never really seen, but to do this in a very professional way as well. Most of the film will take place in the townships with traditional African dancing. We are hoping to premier next year, and are in production this year.

Does Zambia have the kind of potential seen in Bollywood or Nollywood?

The focus should be Africa, not just Zambia. South Africa is already light years ahead of us, having developed the industry over a longer period, but I am still surprised that a country of that magnitude is not producing more. Africa is a good platform for Hollywood to get a cheaper deal in production terms.

How important are the arts for the economic development of the country?

If you look at Nigeria as an example, its music has taken the world by storm. They are making great music and the artists are making a lot of money from this, which is impressive. The film industry has also bolstered the economy, and entertainment has emerged as the country's main export to the US. So I believe that this is a strong model for the cultural development of a nation.

What makes Zambian culture unique?

Zambia has many tribes that make for a rich cultural diversity. The peaceful nature of the country, as well as its wonderful climate, both affect the culture and our citizens.

How can you achieve a balance between tradition and innovation?

Developments in ICT have transformed the country for the better, but there have been negative impacts as well. When I go to villages here, where social interactions were once based on communal events, storytelling, and music, technology has today taken over pushing these traditions to the background as the youth increasingly prefer Western culture as seen on TV.