“We realized how much the brand meant for the region and for the history of sports and Italian craftsmanship.”

“We keep close tabs on millennials needs and expectations so we can always provide a valuable and relevant product to this market.”

“The brand has developed some collections to celebrate local historic and cultural events.”

“Dubai, without a doubt, is a leading sports destination; that is not just in the region, but globally.”

“Everywhere I go, 70-80% of people currently working at the leading institutions within the hospitality industry have built their careers, in part, at Swissôtel.”

“If you cannot fulfill the requirements of the customer, you cannot be competitive.”

“We want to make sure we can sustain a positive relationship with our home city and the residents of the UAE.”

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