DISTRIBUTION AND MARKETING

UAE, Sharjah 2017 | INDUSTRY | COLUMN

TBY talks to Samuel Lalu, Chairman, Kingston Holdings, on the sector.

Samuel Lalu

How are Kingston Holdings outward expansion plans developing?

We recently formed a joint venture with a huge Irish multinational called Glen Dimplex. Our agreement is a 50-50 joint venture to manufacture and distribute in East Africa and the Indian subcontinent. It is the largest heating equipment manufacturer in the world and is well known in renewable energy, household appliances, medical refrigeration, and ventilation. The ability to expand tactically and build strong partnerships with reputable global brands has been a key feature of our success and growth.

How has basing manufacturing in Sharjah been conducive to your global expansion?

We work in and distribute to over 100 countries and have offices in Oman, Qatar, Bahrain, Kuwait, Saudi Arabia, India, and the UK. We do business with larger African countries such as Kenya, Nigeria, Tanzania, Uganda, Ethiopia, Egypt, and Ghana and operate in Levant countries such as Lebanon, Jordan, and, before the war, Syria. In the last two years, we have expanded into the subcontinent: India, Pakistan, Bangladesh, Nepal, Sri Lanka, and the Maldives. We have five offices in India. By supporting distribution and marketing we increase our penetration into new foreign markets. Having these operations based in Sharjah has been beneficial in terms of its logistics support, infrastructure, and location.