NORTHERN POWERHOUSE
TBY talks to Dr. Raja Sekhar Gujju, CEO of Anglo Arabian Healthcare - Affordable Segment, on providing top-quality care while controlling costs in the Northern Emirates.
BIOGRAPHY
Dr. Raja Shekhar Gujju is an accomplished senior healthcare executive with 18 years of experience in the healthcare and hospital industry. He is currently CEO of Anglo Arabian Healthcare - Affordable Segment.Where is the demand coming from for healthcare service providers in the northern Emirates?
In the Northern Emirates, there is a mix of mid- to lower-segment insured and self-pay groups as well as the Emirati population. The Amina Hospital in Ajman, which is a part of Anglo Arabian Healthcare, caters to the mid and upper segments of the population. The Northern Emirates healthcare-seeking population is price sensitive but appreciates good quality of care. The growing opportunities and infrastructure in the Northern Emirates is spurring growth and demand for good healthcare facilities.
How do you manage the balance between healthcare provision and maintaining affordable, or just-below-the-premium-bracket, pricing?
It is a myth that good quality of healthcare comes at a higher cost. It is all about efficiency and managing the resources optimally. We are continually adopting innovative clinical and information technologies to bring the highest level of care to our customers.
What is your outlook for Amina in terms of the positioning within the market?
We believe the Northern Emirates is an excellent market and Ajman has lots of potential. The rulers have a great vision; correspondingly, the growth in infrastructure is astounding. More and more people have been moving to Ajman over the last few years. At Amina Hospital, Ajman, we are striving to bring the highest quality of care. Most of our doctors are Western trained and have experience of working at some of the premier institutions. Amina Hospital will be the trendsetter in the Northern Emirates and will become the yardstick for comparison in the near future. We are creating a service culture at Amina Hospital that will enhance patient care by providing a personal touch to the service rendered. Amina Hospital is making rapid strides in becoming the most trusted healthcare provider in the Northern Emirates.
NORTHERN POWERHOUSE
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