CULTURE AND TOURISM
Sharjah's culture and tourism leaders are connecting locals and foreigners to the Emirate's expanding attractions, building bridges, and increasing dialog.

One of our outreach strategies is to facilitate virtual access to our museums' collections so that people who cannot physically visit our museums can still benefit from it. The other two strategies relate to physical and intellectual access. In this regard, SMD continuously seeks to extend its commitment to access and engagement with the virtual domain. SMD has been a major contributor to the largest virtual museum in the world, the Museum with No Frontiers. Over 100 objects from the SMD collections are featured in its database and its permanent virtual exhibitions dedicated to Islamic art and important historical topics such as its most recent, “Sharing History-The Arab World and Europe 1815-2015,” an international intercultural collaboration to explore relations between the West and the Islamic World during a crucial time in world history. In addition, SMD consistently works to build bridges of cultural exchange and dialog with international organizations. We have an ongoing collaboration with the Berlin State Museums and also brought in the Goethe Institute as a third strategic partner. Together, we now organize the SAWA Museum Academy, a capacity-building program for current and future museum personnel in Arab countries, Germany, and the West. On a more general note, we look forward to an exciting and dynamic continuation of our ongoing temporary exhibitions and educational activities across our 16 museums and heritage sites.

Our most important role is to communicate, opening and maintaining channels for dialog. It is better for individuals and entities to talk about their own positive and even negative image than for someone else to speak about it. We used to lack this dialog in Sharjah, but we are now taking the lead and sharing our experience with others. Our annual forum is one way of finding out what people are thinking. We get a lot of very high-profile speakers and people attending who have vast experience and knowledge that we can draw on and subsequently implement in Sharjah. We trust the people we bring to this event and benefit from their experience, and we implement their ideas under our remit. In 2017, our theme is about how to make society prosperous through inclusion. You cannot have a prosperous society unless you include everyone in its development; for example, you have to include women, children, the younger generations, and disabled people. This is what we have here. We have honed in on issues that relate to women, the disabled, young people, and children. We have had all these segments of society participating in the forum so we can listen to them and find solutions to communication issues.

Sharjah has become more prominent in its positioning, and investment in the Emirate has grown. Multinational hotels are opening up, which increases our profile on the global stage. Our events are becoming world famous; for example the Sharjah light Festival has been compared to Sydney's Vivid, the World Championship week has been streamed live globally, and our International Book Fair is now the third-biggest in the world. We now plan to expand the MICE market and see another 7,000 key events coming in over next three years. In environmental tourism, we achieved a lot through collaborative approach to deliver unique and exciting eco-tourism products. Furthermore, we have kept our top source markets and added to them. The GCC continues to dominate the list of Sharjah's source regions for the tourism sector, sending 450,388 visitors to the Emirate in 2016, which amounts to 25% of total visitors. Asian markets have continued to grow throughout 2016, constituting a 9% increase from the 370,528 Asian visitors who came to the Emirate in 2015. Europe sent 348,570 visitors to the Emirate, 20% of all visitors to Sharjah in 2016. Non-GCC Arab countries came in fourth as a source region for Sharjah's tourism sector, with 262,027 tourists visiting the Emirate in 2016, 15% of total visitors.

TABLE OF CONTENTS
Inside Perspective
Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister, UAE
Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on the Smart Dubai Happiness Agenda, the standout projects over the last year, and the Year of Giving.
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Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler , Sharjah
Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler of Sharjah, has been instrumental in the growth and development of Sharjah, with his passion for academia a driving force in the growth of the knowledge economy.
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Sheikh Saud Bin Saqr Al Qasimi, , Member of the Federal Supreme Council and Ruler , Ras Al Khaimah
Sheikh Saud Bin Saqr Al Qasimi, Member of the Federal Supreme Council and Ruler of Ras Al Khaimah, on what makes the Emirate such a great place to visit, do business, and invest.
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Sheikh Mohammed bin Saud bin Saqr Al Qasimi, Crown Prince, Ras Al Khaimah
TBY talks to Sheikh Mohammed bin Saud bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah, on the fundamentals behind the Emirate's strong growth and the work that goes into improving the economic outlook for the next generation.
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Christer Viktorsson, Directing General, Federal Authority for Nuclear Regulation (FANR)
TBY talks to Christer Viktorsson, Director General of the Federal Authority for Nuclear Regulation (FANR), on the role of the institution in advancing the nuclear energy regulatory environment, the Barakah Power Plant, and the importance of an integrated network.
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Saif Mohammed Al Suwaidi, Directing General, UAE General Civil Aviation Authority (GCAA)
TBY talks to Saif Mohammed Al Suwaidi, Director General of UAE General Civil Aviation Authority (GCAA), on opportunities in the sector and GCAA's contributions to the development of aviation in Abu Dhabi.
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Dr. Eng. Mohammed Nasser Al Ahbabi, Director General, UAE Space Agency
TBY talks to Dr. Eng. Mohammed Nasser Al Ahbabi, Director General of the UAE Space Agency, on the mandate of the agency, cooperating with international space agencies, and developing a solid private ecosystem.
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Mohammed Ahmed Bin Abdul Aziz Alshehhi, Undersecretary of the Ministry of Economy , UAE
TBY talks to Mohammed Ahmed Bin Abdul Aziz Alshehhi, Undersecretary of the Ministry of Economy of the UAE, on the value of creativity, the development of the industrial sector, and supporting SME development.
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Mansour Al Mansoori, Directing General, National Media Council (NMC)
TBY talks to Mansour Al Mansoori, Director General of the National Media Council (NMC), on the changing nature of media consumption in the UAE, developing local content, and improving literacy in the Emirates.
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Khalifa Bin Salem Al Mansouri, , Undersecretary of the Department , Economic Development – Abu Dhabi (ADDED)
TBY talks to Khalifa Bin Salem Al Mansouri, Undersecretary of the Department of Economic Development – Abu Dhabi (ADDED), on its plans to make the Emirate a better place to do business, the new industrial plan, and how it is fostering innovation.
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Khaldoon Khalifa Al Mubarak, Group CEO & Managing Director, Mubadala Investment Company
TBY talks to Khaldoon Khalifa Al Mubarak, Group CEO & Managing Director of Mubadala Investment Company, on how the merging of two key investment entities will drive Abu Dhabi's diversification strategy.
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Dr. Sultan Al Jaber, CEO, Abu Dhabi National Oil Company (ADNOC Group)
TBY talks to Dr. Sultan Al Jaber, CEO of Abu Dhabi National Oil Company (ADNOC Group), on the significance of ADNOC Distribution's listing on ADX, investing in downstream, and the importance of strategic partnerships.
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Maryam Eid AlMheiri, CEO, Media Zone Authority – Abu Dhabi & twofour54
TBY talks to Maryam Eid AlMheiri, CEO of the Media Zone Authority – Abu Dhabi & twofour54, on the growth and development of the Emirate as a media and film production hub, and the Emirati values she hopes to spread during the “Year of Zayed."
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Laurent A. Voivenel, Senior Vice President Operations and Development for the Middle East, India, and Africa, Swiss-Belhotel International
TBY talks to Laurent A. Voivenel, Senior Vice President Operations and Development for the Middle East, India, and Africa, Swiss-Belhotel International, on the sector.
read articleInterview
Hamad Buamim, President & CEO, Dubai Chamber of Commerce & Industry
TBY talks to Hamad Buamim, President & CEO of Dubai Chamber of Commerce & Industry, on boosting trade with Latin America, digitizing government services, and capitalizing on the China-Pakistan Economic Corridor.
read articleInterview
Sami Al Qamzi, Directing General, Department of Economic Development (DED)
TBY talks to Sami Al Qamzi, Director General of the Department of Economic Development (DED), on transforming Dubai into a smart economy, creating the happiest city in the world, and securing a knowledge-based economy for the future.
read articleFocus: Global reach of DP World
A Whole New World
The familiar strategy of strong centralized leadership coupled with copious capital reserves and an aggressive acquisition strategy has lead DP World to global recognition within two decades. Today, the company's global positioning can be used as a tool for developing infrastructure in high-growth markets for the larger benefit of UAE investment and trade.
read articleInterview
Sheikh Ahmed bin Saqr Al Qasimi, Chairman, Ras Al Khaimah Economic Zone (RAKEZ)
TBY talks to Sheikh Ahmed bin Saqr Al Qasimi, Chairman of Ras Al Khaimah Economic Zone (RAKEZ), on the establishment of the economic zone, the benefits of operating in the zone, and attracting international clients.
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Ramy Jallad, Group CEO , Ras Al Khaimah Economic Zone (RAKEZ)
TBY talks to Ramy Jallad, Group CEO of Ras Al Khaimah Economic Zone (RAKEZ), RAK Free Trade Zone (RAK FTZ), and RAK Investment Authority (RAKIA), on the Emirate's comfortable position within the GCC, increasing investment, and upcoming projects.
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Sheikha Bodour bint Sultan Al Qasimi, Chairperson , Sharjah Investment and Development Authority (Shurooq)
TBY talks to Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), on the principles guiding Sharjah's economic development strategy, opportunities for private sector contribution, and the role of entrepreneurship in the Emirate.
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Sultan Abdullah bin Hadda Al Suwaidi, Chairman, Sharjah Economic Development Department (SEDD)
TBY talks to Sultan Abdullah bin Hadda Al Suwaidi, Chairman of the Sharjah Economic Development Department (SEDD), on attracting FDI and optimizing customer satisfaction to support Sharjah's economic growth.
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Sheikh Khalid bin Rashid Al Mua’lla, Chairman, UAQ FTZ
TBY talks to Sheikh Khalid bin Rashid Al Mua'lla, Chairman of UAQ FTZ, on enacting the most investor-friendly set up processes, providing the right world-class amenities for long-term growth, and serving as a great impetus for industrial diversification.
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Saeed Nasser Al Talay, Chairman, Umm Al Quwain Chamber of Commerce and Industry
TBY talks to Saeed Nasser Al Talay, Chairman of Umm Al Quwain Chamber of Commerce and Industry, on the biggest land investment opportunities, boosting investment in IT and construction, and on best PPP collaboration practices.
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Ali Eissa Alnuami, Directing General, Department of Economic Development-Ajman (DED-Ajman)
TBY talks to Ali Eissa Alnuami, Director General of the Department of Economic Development-Ajman (DED-Ajman), on increasing investor happiness, enhancing consumer rights, and treating foreigners like locals.
read articleFocus: Maritime Infrastructure
Big Impacts
The Ajman government is planning on building a new port in Al Zowra that will allow the Emirate to receive larger ships and handle a larger number of containers. The expected investment is AED2 billion (USD544 million) and is supposed to be complete by the third quarter of 2020.
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Dr. Thumbay Moideen, Founder & President, Thumbay
TBY talks to Dr. Thumbay Moideen, Founder & President of Thumbay, on helping build the Emirate's finest medical and educational facilities, expanding the medical tourism push from Africa, and making the right kind of generational impact.
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Mohammed O. Bin Majed Al Aleeli, Managing Director, Fujairah Department of Industry and Economy
TBY talks to Mohammed O. Bin Majed Al Aleeli, Managing Director of Fujairah Department of Industry and Economy, on supporting economic development, advancing oil transport services, and advising SMEs to draw attention to Fujairah.
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Khalid Mohammed Al Jassim, Directing General, Fujairah Chamber of Commerce and Industry
TBY talks to Khalid Mohammed Al Jassim, Director General of Fujairah Chamber of Commerce and Industry, on facilitation of domestic and foreign business relations, Fujairah's advantages as an emirate, and opportunities for diversification.
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Dr. Salem Abdu Khalil Mohamed Al Zyni,, Technical Advisor , Fujairah at Fujairah Oil Terminals
TBY talks to Dr. Salem Abdu Khalil Mohamed Al Zyni, Technical Advisor for the government of Fujairah at Fujairah Oil Terminals, on getting vessels to switch from offshore to onshore, the cyclical nature of the industry, and staying one step ahead of clients' needs.
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