CITIUS, ALTIUS, FORTIUS
TBY talks to Khalifa Bin Salem Al Mansouri, Undersecretary of the Department of Economic Development – Abu Dhabi (ADDED), on its plans to make the Emirate a better place to do business, the new industrial plan, and how it is fostering innovation.

BIOGRAPHY
Khalifa Bin Salem Al Mansouri is the Undersecretary of ADDED. Prior to his appointment, Khalifa Al Mansouri held senior leadership roles with various government organizations within the Emirate of Abu Dhabi, which were mainly in the fields of economics, investment, management, and strategy. Al Mansouri holds an MBA from the University of Pepperdine, US.Which economic sectors represent the bulk of FDI and where would you like to see investment flow in the coming years?
According to the Statistics Centre - Abu Dhabi, FDI increased by 8% to reach AED95 billion by the end of 2016. Data indicates that most economic activities last year registered positive investment flows, especially manufacturing, construction, IT and telecommunications, financial institutions, and insurance, which was despite the 13% fall in FDI flows in that same year. These statistics reflect the competitive business environment of Abu Dhabi. To create economic diversification, the government of Abu Dhabi is working on bolstering the economy and business climate to merge Abu Dhabi with the international economy by attracting more foreign investment with more focus on the sectors that were specified in Abu Dhabi's Economic Vision 2030. The Abu Dhabi Investment Office, under ADDED, is working on a strategic plan for the Emirate to attract FDI in non-oil strategic sectors. To achieve that goal, the Abu Dhabi Investment Office is working on promoting the Emirate as a global favored investment location and providing value-added services to potential investors. Abu Dhabi depends on FDI coming from Europe, which makes up 14% of the total, compared to 8% from Arab countries, 3% from the GCC, and 10% from Asian countries. In close collaboration with the Ministry of Economy, every year ADDED organizes and participates under the UAE Pavilion at Hanover Messe, in Germany, one of the largest specialized industrial fairs in the world. We also send delegations to Japan, China, Korea, and India, some of the biggest target markets in Asia, in addition to participating in the Annual Investment Meeting Dubai (AIM), an important platform that many countries participate in. The Abu Dhabi Investment Office plans to organize The Abu Dhabi Investment Week in a number of countries that have special economic relationships and large projects with Abu Dhabi in order to promote investment opportunities in the Emirate.
How will the new industrial plan propel Abu Dhabi's manufacturing and exporting sectors and what role does the plan play in the Emirate's diversification efforts?
ADDED, represented by the Industry Development Bureau, takes into consideration all factors that support the industrial sector and targets specific activities that contribution to Abu Dhabi's Economic Vision 2030. During the upcoming term, Abu Dhabi's industrial strategic plan focuses on providing a supporting environment for the industrial sector in priority areas such as industrial financing, protecting intellectual property, and foreign property laws. The aim is to support investors, bolster competitiveness, and achieve the industrial strategy. The manufacturing sector grew by 0.5% between 2015 and 2016, from AED50.3 million to AED50.6 million. Manufacturing accounted for 6.9% of GDP in 2016, which demonstrates the importance of the sector to the wider economy.
What are some of the leading initiatives ADDED supports to foster innovation in Abu Dhabi and promote the funding of SMEs and start-ups?
The Takamul program, which was launched in 2011, has implemented many activities since its launch, including supporting patents and enforcing the connection between inventors and concerned sectors, in addition to a continuous effort to improve the services it provides to inventors, universities, and other parties concerned with inventions and managing innovation pockets in many major local companies. Takamul's support for patents starts with registration at the patents office in the Ministry of Economy, where the program pays for the initial registration fee and lawyer fees to handle the details of the invention and respond to appeals against the patent. Takamul has supported more than 200 patents since 2011 and approved 60 patents in 2017. In addition, the program includes many new projects that ADDED plans to launch during 2017, and Takamul has a dependable financing application that includes establishing intellectual property rules, implementing an in-depth commercial value analysis, and building and executing a business plan.

TABLE OF CONTENTS
Inside Perspective
Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister, UAE
Sheikh Mohammed Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, on the Smart Dubai Happiness Agenda, the standout projects over the last year, and the Year of Giving.
read articleProfile
Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler , Sharjah
Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler of Sharjah, has been instrumental in the growth and development of Sharjah, with his passion for academia a driving force in the growth of the knowledge economy.
read articleInside Perspective
Sheikh Saud Bin Saqr Al Qasimi, , Member of the Federal Supreme Council and Ruler , Ras Al Khaimah
Sheikh Saud Bin Saqr Al Qasimi, Member of the Federal Supreme Council and Ruler of Ras Al Khaimah, on what makes the Emirate such a great place to visit, do business, and invest.
read articleInterview
Sheikh Mohammed bin Saud bin Saqr Al Qasimi, Crown Prince, Ras Al Khaimah
TBY talks to Sheikh Mohammed bin Saud bin Saqr Al Qasimi, Crown Prince of Ras Al Khaimah, on the fundamentals behind the Emirate's strong growth and the work that goes into improving the economic outlook for the next generation.
read articleInterview
Christer Viktorsson, Directing General, Federal Authority for Nuclear Regulation (FANR)
TBY talks to Christer Viktorsson, Director General of the Federal Authority for Nuclear Regulation (FANR), on the role of the institution in advancing the nuclear energy regulatory environment, the Barakah Power Plant, and the importance of an integrated network.
read articleInterview
Saif Mohammed Al Suwaidi, Directing General, UAE General Civil Aviation Authority (GCAA)
TBY talks to Saif Mohammed Al Suwaidi, Director General of UAE General Civil Aviation Authority (GCAA), on opportunities in the sector and GCAA's contributions to the development of aviation in Abu Dhabi.
read articleInterview
Dr. Eng. Mohammed Nasser Al Ahbabi, Director General, UAE Space Agency
TBY talks to Dr. Eng. Mohammed Nasser Al Ahbabi, Director General of the UAE Space Agency, on the mandate of the agency, cooperating with international space agencies, and developing a solid private ecosystem.
read articleInterview
Mohammed Ahmed Bin Abdul Aziz Alshehhi, Undersecretary of the Ministry of Economy , UAE
TBY talks to Mohammed Ahmed Bin Abdul Aziz Alshehhi, Undersecretary of the Ministry of Economy of the UAE, on the value of creativity, the development of the industrial sector, and supporting SME development.
read articleInterview
Mansour Al Mansoori, Directing General, National Media Council (NMC)
TBY talks to Mansour Al Mansoori, Director General of the National Media Council (NMC), on the changing nature of media consumption in the UAE, developing local content, and improving literacy in the Emirates.
read articleInterview
Khalifa Bin Salem Al Mansouri, , Undersecretary of the Department , Economic Development – Abu Dhabi (ADDED)
TBY talks to Khalifa Bin Salem Al Mansouri, Undersecretary of the Department of Economic Development – Abu Dhabi (ADDED), on its plans to make the Emirate a better place to do business, the new industrial plan, and how it is fostering innovation.
read articleInterview
Khaldoon Khalifa Al Mubarak, Group CEO & Managing Director, Mubadala Investment Company
TBY talks to Khaldoon Khalifa Al Mubarak, Group CEO & Managing Director of Mubadala Investment Company, on how the merging of two key investment entities will drive Abu Dhabi's diversification strategy.
read articleInterview
Dr. Sultan Al Jaber, CEO, Abu Dhabi National Oil Company (ADNOC Group)
TBY talks to Dr. Sultan Al Jaber, CEO of Abu Dhabi National Oil Company (ADNOC Group), on the significance of ADNOC Distribution's listing on ADX, investing in downstream, and the importance of strategic partnerships.
read articleInterview
Maryam Eid AlMheiri, CEO, Media Zone Authority – Abu Dhabi & twofour54
TBY talks to Maryam Eid AlMheiri, CEO of the Media Zone Authority – Abu Dhabi & twofour54, on the growth and development of the Emirate as a media and film production hub, and the Emirati values she hopes to spread during the “Year of Zayed."
read articleColumn
Laurent A. Voivenel, Senior Vice President Operations and Development for the Middle East, India, and Africa, Swiss-Belhotel International
TBY talks to Laurent A. Voivenel, Senior Vice President Operations and Development for the Middle East, India, and Africa, Swiss-Belhotel International, on the sector.
read articleInterview
Hamad Buamim, President & CEO, Dubai Chamber of Commerce & Industry
TBY talks to Hamad Buamim, President & CEO of Dubai Chamber of Commerce & Industry, on boosting trade with Latin America, digitizing government services, and capitalizing on the China-Pakistan Economic Corridor.
read articleInterview
Sami Al Qamzi, Directing General, Department of Economic Development (DED)
TBY talks to Sami Al Qamzi, Director General of the Department of Economic Development (DED), on transforming Dubai into a smart economy, creating the happiest city in the world, and securing a knowledge-based economy for the future.
read articleFocus: Global reach of DP World
A Whole New World
The familiar strategy of strong centralized leadership coupled with copious capital reserves and an aggressive acquisition strategy has lead DP World to global recognition within two decades. Today, the company's global positioning can be used as a tool for developing infrastructure in high-growth markets for the larger benefit of UAE investment and trade.
read articleInterview
Sheikh Ahmed bin Saqr Al Qasimi, Chairman, Ras Al Khaimah Economic Zone (RAKEZ)
TBY talks to Sheikh Ahmed bin Saqr Al Qasimi, Chairman of Ras Al Khaimah Economic Zone (RAKEZ), on the establishment of the economic zone, the benefits of operating in the zone, and attracting international clients.
read articleInterview
Ramy Jallad, Group CEO , Ras Al Khaimah Economic Zone (RAKEZ)
TBY talks to Ramy Jallad, Group CEO of Ras Al Khaimah Economic Zone (RAKEZ), RAK Free Trade Zone (RAK FTZ), and RAK Investment Authority (RAKIA), on the Emirate's comfortable position within the GCC, increasing investment, and upcoming projects.
read articleInterview
Sheikha Bodour bint Sultan Al Qasimi, Chairperson , Sharjah Investment and Development Authority (Shurooq)
TBY talks to Sheikha Bodour bint Sultan Al Qasimi, Chairperson of Sharjah Investment and Development Authority (Shurooq), on the principles guiding Sharjah's economic development strategy, opportunities for private sector contribution, and the role of entrepreneurship in the Emirate.
read articleInterview
Sultan Abdullah bin Hadda Al Suwaidi, Chairman, Sharjah Economic Development Department (SEDD)
TBY talks to Sultan Abdullah bin Hadda Al Suwaidi, Chairman of the Sharjah Economic Development Department (SEDD), on attracting FDI and optimizing customer satisfaction to support Sharjah's economic growth.
read articleInterview
Sheikh Khalid bin Rashid Al Mua’lla, Chairman, UAQ FTZ
TBY talks to Sheikh Khalid bin Rashid Al Mua'lla, Chairman of UAQ FTZ, on enacting the most investor-friendly set up processes, providing the right world-class amenities for long-term growth, and serving as a great impetus for industrial diversification.
read articleInterview
Saeed Nasser Al Talay, Chairman, Umm Al Quwain Chamber of Commerce and Industry
TBY talks to Saeed Nasser Al Talay, Chairman of Umm Al Quwain Chamber of Commerce and Industry, on the biggest land investment opportunities, boosting investment in IT and construction, and on best PPP collaboration practices.
read articleInterview
Ali Eissa Alnuami, Directing General, Department of Economic Development-Ajman (DED-Ajman)
TBY talks to Ali Eissa Alnuami, Director General of the Department of Economic Development-Ajman (DED-Ajman), on increasing investor happiness, enhancing consumer rights, and treating foreigners like locals.
read articleFocus: Maritime Infrastructure
Big Impacts
The Ajman government is planning on building a new port in Al Zowra that will allow the Emirate to receive larger ships and handle a larger number of containers. The expected investment is AED2 billion (USD544 million) and is supposed to be complete by the third quarter of 2020.
read articleInterview
Dr. Thumbay Moideen, Founder & President, Thumbay
TBY talks to Dr. Thumbay Moideen, Founder & President of Thumbay, on helping build the Emirate's finest medical and educational facilities, expanding the medical tourism push from Africa, and making the right kind of generational impact.
read articleInterview
Mohammed O. Bin Majed Al Aleeli, Managing Director, Fujairah Department of Industry and Economy
TBY talks to Mohammed O. Bin Majed Al Aleeli, Managing Director of Fujairah Department of Industry and Economy, on supporting economic development, advancing oil transport services, and advising SMEs to draw attention to Fujairah.
read articleInterview
Khalid Mohammed Al Jassim, Directing General, Fujairah Chamber of Commerce and Industry
TBY talks to Khalid Mohammed Al Jassim, Director General of Fujairah Chamber of Commerce and Industry, on facilitation of domestic and foreign business relations, Fujairah's advantages as an emirate, and opportunities for diversification.
read articleInterview
Dr. Salem Abdu Khalil Mohamed Al Zyni,, Technical Advisor , Fujairah at Fujairah Oil Terminals
TBY talks to Dr. Salem Abdu Khalil Mohamed Al Zyni, Technical Advisor for the government of Fujairah at Fujairah Oil Terminals, on getting vessels to switch from offshore to onshore, the cyclical nature of the industry, and staying one step ahead of clients' needs.
read article