Nigeria 2019

Nigeria 2019

Research for our fifth edition on Nigeria happened to coincide with a crucial year for Africa's largest economy, with the 2019 presidential elections dominating news headlines and conversations. Our in-country research and interviews were conducted prior to the elections, therefore in a period of relative political uncertainty and intense campaigning activity at the federal level, and especially in Lagos, the commercial center of the country.

Sneak peek at what's inside:

TBY Analytics reviewed all of the interviews conducted for The Business Year: Nigeria 2019 and examines trends and sentiment among the country's business leaders.

What needs to be improved to overcome shortcomings in the gas value chain?

  • 29% Electricity supply
  • 21% Capital resources
  • 18% Gas pricing mechanism
  • 14% Investment support
  • 11% Infrastructure
  • 7% Technological development


Our economy chapters traditionally feature large corporations, multinationals and key local players with a far-reaching impact on macroeconomics, and this year we also delved into the crucial area of taxation, which the government is now placing its efforts on in an attempt to diversify its revenue streams. Interviewees in this chapter include:

  • Babajide Sanwo-Olu, Lagos State Governor
  • Babatunde Fowler, Executive Chairman, Federal Inland Revenue Service (FIRS)
  • Olaleye Adebiyi, Managing Partner, Andersen Tax
  • Theophilus Emuwa, Managing Partner, ÆLEX


The Nigerian entertainment sector has seen significant growth in recent years thanks to an explosion in internet and smartphone users, leading to a significant rise in digital sales and, therefore, consumption.

"This is such a saturated market; we are blessed with an astonishing amount of talent, so it is tough for anyone to succeed." - Falz The Bahd Guy, Entertainer