PROMOTING AND EXPANDING
TBY talks to Tariq Saeed Allay, Director of Sharjah Media Centre, on the Centre's evolution, promoting Sharjah's image, and expanding coverage.
BIOGRAPHYTariq Saeed Allay is the Director of Sharjah Media Centre, the media and communication arm of the government of Sharjah. He previously served as Head of the Communication Department at the Sharjah Commerce and Tourism Development Authority (SCTDA) for 10 years. He received a bachelor’s degree in communication sciences from the University of Sharjah in 2005 and has since attended numerous training courses and workshops to refine his media and communication skills at the hands of some of the most skilled trainers in the world.
Sharjah Media Centre is adapting to the Emirate's rapid evolution. What are the main new developments at the Centre?
The government established Sharjah Media Centre five years ago. Today, it has emerged as a single-window, unique platform that anyone can approach to know any and everything about Sharjah, its government, institutions, the economy, government procedures, media, education, history, and landmarks—or any other area. We have a team of more than 100 qualified, well-trained professionals. We are also constantly looking to empower our staff by providing them with training and new skills so that they give their best in serving the Centre. We are in touch with other contact centers in the UAE and the region to help us with this. The Centre is also responsible for the PR and media coverage of His Highness the Ruler of Sharjah, both in the UAE and abroad. We have a dedicated social media account for the Ruler covering all of his events and engagements.
The Sharjah Media Centre is the media arm of the government of Sharjah and aims to promote the Emirate. How is the Centre working to achieve that?
We have built a rewarding relationship with other government departments and agencies in the Emirate and are constantly working with them toward the objective of acting as the media arm and platform of the government. For example, we liaise with the Sharjah Commerce and Tourism Development Authority to publish various statistics about the industry, such as the Emirate's tourist numbers and museum visitor data. If the number of tourists visiting a particular area or attraction is seen as dwindling, then the Centre could focus on promoting it. Of course, we are constantly working to strengthen our partnership with other stakeholders and present a positive image of the Emirate through our media interaction. Since the inception of the Centre, especially with the launch of the International Government Communication Forum (IGCF), which is attended by more than 2,000 world leaders and media personalities, there has been a clear, positive, and perceptible improvement in the way Sharjah is seen around the world and across the region.
This year Sharjah hosted the fifth International Government Communication Forum (IGCF) with the slogan “Citizens for Prosperity." What were the main highlights of this year and how would you rate its results?
The IGCF is all about enhancing government communication and this year we focused on improving communication between citizens and the government. As HH Sheikh Dr. Sultan bin Mohamed Al Qasimi, Member of Supreme Council and Ruler of Sharjah, said in his opening address at the 2015 edition of the Forum, communication needs to be two-way, not just one way—from the government to the people. As part of this theme, we discussed various aspects of communication involving the government and its people, including areas as different as aviation and culture, with experienced speakers from both the public and private sectors running the sessions.
What are your priorities and goals for 2016?
Every year we set ourselves certain objectives and activities that are aimed at supporting and working with other government departments. We need to take the next step now and have one centralized media entity in Sharjah. We are planning to meet with every media team of every government department at least every three months to see what their problems and concerns are and how to address them. We are working to produce one coordinated media calendar for Sharjah. We need to streamline the system. We also need to improve our call center so that it is open and accessible 24 hours. We need to make the Press Club more attractive and accessible to journalists as well by providing more services and benefits. We also need to expand the scope of the Ruler's PR and media coverage beyond Arabic and English to other languages, especially when he travels abroad.
PROMOTING AND EXPANDING
TABLE OF CONTENTS
HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler, Sharjah
HH Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Federal Supreme Council and Ruler of Sharjah, has been an inspiring leader of the Emirate since 1972, carefully watching over its development into the cultural capital of the Islamic world.read article
Sheikh Fahim Bin Sultan Al Qasimi, Executive Chairman, Department of Government Relations
TBY talks to Sheikh Fahim Bin Sultan Al Qasimi, Executive Chairman of the Department of Government Relations, on his department's role in coordinating the delivery of information to key stakeholders and the important part it plays in cultivating sustainable development.read article
HE Sultan Abdullah Bin Hadda Al Suwaidi, Chairman , Sharjah Economic Development Department
TBY talks to HE Sultan Abdullah Bin Hadda Al Suwaidi, Chairman of Sharjah Economic Development Department, on the resilience of Sharjah's economy and building on its well-diversified foundations.read article
HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman, Sharjah Media Corporation
TBY talks to HE Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Corporation & Chairman of Sharjah Media Centre, on competitiveness in the sector, its influence on the other Emirates, and expectations for the future.read article
HE Waleed Al Sayegh, Director General , Sharjah's Finance Departmen
TBY talks to HE Waleed Al Sayegh, Director General of Sharjah's Finance Department & CEO of Sharjah Asset Management, on fiscal policy direction and initiatives being introduced to increase efficiency and transparency from the top down.read article
Dr. Rashid Al Leem, Chairman , Sharjah Energy and Water Authority (SEWA)
TBY talks to Dr. Rashid Al Leem, Chairman of Sharjah Energy and Water Authority (SEWA), on the challenges facing the Emirate's plan to reach 30% water re-use by 2020, and changing the attitudes through education.read article
Mohammed N. Al Hazzaa, Director General , Emirates Company for Industrial Cities (ECIC),
TBY talks to Mohammed N. Al Hazzaa, Director General of Emirates Company for Industrial Cities (ECIC), on the company's performance, government support of the private sector, and forecasting occupancy trends.read article
Focus: Reducing water and power consumption
Under Dr. Rashid Al Leem's stewardship, Sharjah is aiming to become the first City of Conservation. This principally encompasses supplying electricity and water through sustainable avenues with technological efficiency while raising awareness of sustainability practices.read article
Ted Young, Project Head, Al Zahia Communities Business Unit at Majid Al Futtaim Properties
TBY talks to Ted Young, Project Head of the Al Zahia Communities Business Unit at Majid Al Futtaim Properties, on the reasons behind the market's resilience and the future of housing demands in the Emirate.read article
Focus: Mixed-use Developments
Cities within Cities
Sharjah's real estate sector is undergoing important transformations, with the government and developers focusing on megaprojects to attract investors. For this purpose, mixed-use developments are increasingly preferred to purely residential or commercial developments.read article
Focus: Fighting Cardiac Disease
The UAE Ministry of Health has stated that over half of all deaths in the UAE are the result of four oft-occurring issues: cardiovascular disease, diabetes, road traffic accidents, and congenital abnormalities. A survey from the Emirates Cardiac Society showed that almost 9 in 10 Emiratis are at risk of heart disease, with one in three unaware of that fact.read article
HE Khalid Jasim Al Midfa, Chairman , Sharjah Commerce and Tourism Development Authority (SCTDA)
TBY talks to HE Khalid Jasim Al Midfa, Chairman of the Sharjah Commerce and Tourism Development Authority (SCTDA), on the growing tourism sector in the Emirate, its strategies to boost cruise tourism, and the incredible progress in Sharjah.read article
Manal Ataya, Director General , Sharjah Museums Department (SMD)
TBY talks to Manal Ataya, Director General of the Sharjah Museums Department (SMD), on cooperating on international exhibits, its educational festivals, and the challenge to ensure that museums are accessible to all.read article
Hanan Al Mahmoud, Director, Al Jawaher Reception & Convention Centre (JRCC)
TBY talks to Hanan Al Mahmoud, Director of Al Jawaher Reception & Convention Centre (JRCC), on the appeal of Sharjah as a MICE destination, plans for expansion, and the projected benefits of Expo 2020.read article