FOODICS

Saudi Arabia 2020 | DIGITAL ECONOMY | INTERVIEW

TBY talks to Ahmed Alzaini. CEO of Foodics on digital economy sector.

Ahmed Alzaini
BIOGRAPHY
Ahmad Alzaini is the co-founder and CEO of Foodics, an innovative, POS, and cloud-based all-in-one restaurant management system launched in 2014. He was acknowledged as one of the world’s high-impact entrepreneurs by Endeavor Global in 2018. In 2010, he co-founded his first start-up, ALWANS, which develops apps and investment opportunities for other start-ups. He has a bachelor’s degree in electrical engineering from KFUPM.

How has the company developed over its five years of operations?

We have developed a restaurant and retail management system, focusing mainly on the F&B and hospitality sectors. We provide a cloud-based management system platform and a restaurant management system that support cashiers, POS, and wait staff with digital applications like the Kitchen Display System and other great apps and add-ons. It offers cost management, dispatch and delivery management systems, inventory and stocktaking, as well as purchasing management. Foodics was founded in 2014 in Khobar but today has offices in Riyadh, Jeddah, Dubai, and Egypt. Starting with small coffee shops, we now have a range of clients as well as bigger enterprise accounts. At present, we have more than 25,000 terminals and customers in 17 countries and more than 120 employees in five countries. We have five supporting languages: English, Arabic, Turkish, Spanish, and Italian. We have a B2B marketplace where customers can add other third-party software to Foodics to help them scale at any stage. This includes accounting, loyalty, marketing, smart payments, an online ordering platform, and business intelligence. We see value in local and flexible integrations with any application systems or cloud applications, and it's easy for clients to add anything they need with our open API.

How are you revolutionizing the market with your restaurant management system?

In the past, opening a restaurant meant hiring an engineer to decrypt the complex back-end system to change pricing or add items. There was a lot of manual work, and your data wasn't always safe. The heavy initial investment is one of the biggest challenges that F&B owners face, which is where technology and business sense can mitigate such problems.