Seminarium Ecuador strengthens the knowledge of 70 Women Leaders to enhance their role in the public and private sectors.

Quito, March 8, 2022 Quito, Ecuador—With the aim of strengthening the skills and knowledge of 70 women leaders and enhancing their role in the public and private sectors, on March 5 in the city of Quito, Seminarium Ecuador organized the workshop “Tools and political strategy for Women Leaders” given by the political consultant Juan Mateo Zúñiga.

The meeting was attended by prominent businesswomen, corporate leaders, women in politics, and activists, among others, convinced that training is essential for women to be prepared and take on the challenges in spaces of power, decision-making, and execution of public policy.

During the workshop, Juan Mateo Zúñiga highlighted the importance of collecting information, to understand the electorate or the public of interest. He highlighted that knowing how the new artificial intelligence tools contribute to the construction of collective identities, generate new conversations and explore new languages to create and amplify more powerful messages.

María Rosa Tapia, President of Seminarium Ecuador, emphasized that “from Seminarium Women Leaders we want to contribute to strengthening the capacities of women who want to participate in electoral processes, so that new female political figures emerge to occupy leadership positions and become protagonists of the change.”

The Manager of Public Affairs, Communication and Sustainability of Arca Continental, Alexandra Chamba, questioned: “What have we done for inclusion and equity?” Indicating that in the company they constantly work on the inclusion of women in the different productive activities and promote equal opportunities for women within the organization.

María Christina González, Senior Vice President of Citi, highlighted the contribution that these spaces generate for women to enhance their skills through diversity of thought, gender equality and diverse talent.  For his part, Miguel Ángel Puente mentioned the importance of including women in the various spaces of power and decision-making within organizations. He pointed out that: 

“We value and enhance the capabilities of women, which is why we have a career plan that promotes equal opportunities for their greater participation in organizational leadership and decision-making spaces.”

Finally, Adriana La Valley, IDB Operations Chief in Ecuador, highlighted important figures that show the existing gaps, she spoke of the vision for 2025 to achieve sustainable economic recovery. “We believe that the inclusion of women to have a more diversified workforce strengthens productivity.” She mentioned that there is still a gender gap in access to ICTs and this limits their access to education, health, etc. She said that in Ecuador by 2020, 35% of women did not know how to use a smartphone.

Although Ecuador was one of the pioneers in the region in establishing equity policies in the participation of women, these actions have not been enough, because women continue to fight to participate in equal conditions and with the same opportunities as men. men, in spaces of power, decision-making and execution of public policy.