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Al Mouj regularly invests in enabling innovative solutions to transform customer experience, comfort, and wellbeing.
BIOGRAPHY
Nasser Al Sheibani is the CEO of Al Mouj Muscat. Al Sheibani joined the company in 2007 and served as CFO prior to his appointment as CEO. He takes great pride in delivering results, and throughout his career he has demonstrated a strong commitment to excellence. He was awarded the Chairman's Award for Excellence during his tenure at Petroleum Development Oman. Al Sheibani started his career at National Bank of Oman in the treasury department. He is also a non-executive board member of Oman Investment & Finance Company. Al Sheibani holds a bachelor's in finance from Sultan Qaboos University and is a graduate of Oman's National CEO Program.
What is your definition of innovative communities?
Innovative communities are the ones that are successful in bringing creative ideas and latest technologies and design to elevate the customer journey. It is always imperative for us as a business to continuously invest in enabling innovative solutions to further enhance the wellbeing of our customers and their experience. At Al Mouj Muscat, we regularly map our customers' journeys to examine new opportunities and introduce innovative solutions. This process starts from marketing and lead generation, by utilizing latest data analytics tools to push our products to the preferred channels and to make their search experience easy. During the purchasing process, our customers can use VR and 3D solutions to preview the development and select a property. We adopt ERP solutions to cut down processing times. When talking about innovation in the real estate industry, we immediately think of smart homes which provide the best infrastructure and world-class connectivity, offering full flexibility to customers to plug-in IoT technology gadgets. We provide smart security solutions such as facial recognition, digital meters for district cooling consumption, smart LED lights, and smart irrigation solutions. Innovation is a wider concept that is applicable to the entire business model. At Al Mouj Muscat, we are adopting a place-making concept, which is a soft concept of innovation to fulfill the diverse needs of our community. These types of innovative concepts enable us to build a place where people feel at home and enjoy great moments every day.
What is the best strategy to adopt in the field of mobility and transportation?
As part of our place-making approach, we have a well-planned community that boasts shared urban spaces, which are human in scale and not car-centric. We also have dedicated lanes for pedestrians and cyclists, as well as exclusive stations for public transportation. By doing so, we enhance the safety of pedestrians and promote a healthy lifestyle. Recently, we introduced co-sharing mobility solutions to transport tourists and visitors within Al Mouj Muscat. Available on an on-demand basis, mobility solutions can now be accessed through several different service providers. Moreover, we are currently planning the development of a dedicated on-demand mobility application that will connect the various destinations within Al Mouj Muscat; the app will also include a driverless vehicle facility for the delivery of goods from supermarkets and restaurants to our residents.
How do you expect the Integrated Tourism Complex (ITC) concept to evolve in Muscat?
Al Mouj Muscat is a premier ITC. We have developed high-quality assets, attracting both local and international visitors. This includes Al Mouj Golf, Al Mouj Marina, and seven hotels. Notably, the development will create 5,500 permanent jobs upon completion. Al Mouj Muscat is becoming the new home for the youth, which in turn also supports the growth and presence of local brands. We look at offering better investment opportunities for both upcoming and established entrepreneurs and start-ups. These are just a few highlights of the impact of Al Mouj. Not every area in Muscat will need an ITC, but the use of development principles would be beneficial. For example, the government is using the PPP model to build affordable mix-use developments. This will improve the city's capacity to operate effectively.
What are your strategic priorities for 2020?
In 2019, we grew by 53% in a tough real estate market. We successfully achieved this by firstly building stronger networks within Oman, leveraging the nature of our ITC, and attracting FDI. Our goal to fast track each project by initiating collaboration with sub-developers.
PROVEN DEDICATION TO CUSTOMER SERVICE
TABLE OF CONTENTS
Focus: Future foreign policy
Friends to all, enemy to none
In championing the late Sultan Qaboos' non-interference foreign policy, the new ruler of Oman, Sultan Haitham bin Tariq Al Said, is determined to work for friendship and peace, justice and harmony, and coexistence and positive constructive dialogue.
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David Kalife, CEO, Oman Oil Marketing Company (OOMCO)
Despite Oman's fuel market slowing down, OOMCO increased its sales volume of lubricants by 36% in 2019 and is constructing a greenfield bunker terminal at the Port of Duqm. The company has transformed while growing its expertise in Marketing and Digital.
read articleInterview
Azzan Al Busaidi, CEO, Ithraa
Azzan Al Busaidi is an expert in competitiveness and economic growth. He was appointed CEO of Ithraa in 2019 after 17 years spent covering managerial roles in the organization. Al Busaidi was previously Ithraa's director general of planning and studies and is a strong advocate of the potential of digitization. He holds an MBA from the University of Strathclyde and a BSc in Economics from Sultan Qaboos University.
read articleInterview
Qais bin Mohammed Al Yousef, Minister of Commerce, Industry & Investment Promotion & Former Chairman, Oman Chamber of Commerce and Industry
Private Omani companies will be able to benefit greatly from the Fourth Industrial Revolution by enhancing their local value-added strategies and upskilling the workforce.
read articleInterview
Tahir Bin Salim Bin Abdullah Al Amri, Executive President, Central Bank of Oman (CBO)
The Central Bank of Oman's job is to ensure there is adequate liquidity in the system and that banks remain robust and resilient to meet the credit requirements of all segments without undermining financial stability.
read articleB2B
Capital markets
CMA and MSM are supporting Vision 2040 by providing financing to government companies that intend to go public, financing expansion of existing and new IPOs, and widening the investors base in Oman by enhancing and developing the investment funds and insurance industries.
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Khalid Al Balushi, CEO, Khazaen Economic City
International investors and business owners can benefit from Khazaen Economic City's strategic location and its close proximity to the main gateways of the country to import, process, manufacture, distribute locally, and export their goods and services.
read articleFocus: Port 4.0
Destined for greatness
Investments in world-class infrastructure have generated huge rewards for Oman. The goal now is to leverage technology as a disruptive enabler, build human capacity across the public and private logistics sectors, and drive operational efficiencies to build an integrated logistics business environment that is benchmarked against the world's best.
read articleFocus: Gap in tourism services
All bases covered
An amalgamation of local companies and unique experiences in Oman has created an original flavor that is further differentiating Oman's tourism offering from other countries and in the process attracting scores of tourists from all across the world.
read articleB2B
Engineering design
Renardet Engineering Consultants and Design Unit Engineering are recognized experts in their fields. While the former is an international company strongly committed to excellent engineering consultancy services and environmental practices, the latter is an Oman-based team of architects and engineers that incorporates local culture and traditions.
read articleB2B
Construction materials
Oman's construction sector is facing a host of challenges, but Hempel Paints and Al Maha Ceramics are confident that a mix of forward-thinking business models, unique products, and strong government initiatives will help them through turbulent times and generate positive returns in the long run.
read articleInterview
Salim Razvi, CEO, Oman Academic Accreditation Authority (OAAA)
Focusing on higher education institutional accreditation, program accreditation, and the updating and maintaining of the Oman Qualifications Framework, OAAA is helping further advance higher education in the Sultanate.
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