TBY talks to Nasser Al Sheibani, CEO of Al Mouj Muscat, on target demographics, expanding hotel capacity, and the sports tourism segment.

Who was your target demographic when designing the Ghadeer Parks Townhouses and Juman two marina apartments?

It is no secret that we hold 75% of the market share of freehold sold properties in Oman, such strong performance could not have been achieved without deep understanding and meeting of customer needs. Ghadeer parks townhouses target the growing young families with its three bedroom homes, which includes a uniquely designed courtyard where the family can enjoy an indoor park and creating a fun and memorable experience every day. With the Ghadeer precinct itself, we will be creating a place where residents can not only live an urban lifestyle but enjoy the unique spaces that allow for social interaction between residents as well as the opportunity for a healthier and active life. It will include a central park with a running creek, toddlers park, a community hub, masjid, community pools and a proposed international school which makes it a prime example of our commitment at Al Mouj Muscat to provide both residents and local community unparalleled experiences. Juman two is our most recent marina front apartment product release, and it comes in line with the increasing demand we are witnessing for this exclusive waterfront properties in Oman. The apartments have been designed to augment the lifestyle of the residents. The project offers luxury marina living along with exclusive finishes and world class amenities. Juman Two is the reflection of what it means to live in the most exclusive address in Oman.

What was the vision for Marsa Plaza?

Marsa Plaza is the first public square built by a private developer in Oman, it is masterpiece in urban design, with traditional Omani architectural influences. As you know public spaces play a significant role in the social life of communities and this modern interpretation of a town square gives residents and visitors a unique space to gather and enjoy a world-class lifestyle experience. So with no surprise to us Marsa plaza has quickly became a perfect setting and platform for Oman's diverse artists to showcase their works, sharing and celebrating our rich Omani culture with both visitors and residents. In addition to culturally connecting people, I believe a year-round public outdoor space like ours also encourages healthier lifestyles and promote happiness and more quality time spent together amongst families and friends. Moving forward, we are going to anchor it with two international F&B outlets & small local SMEs by offering various new kiosk concepts; therefore, we can further enrich the experience.

How is Al Mouj Muscat planning to expand its hotel capacity?

Al Mouj Muscat is an Integrated Tourism Complex (ITC). The tourism aspect is thus an integral part and is one of the main reasons the government has been establishing the ITC projects to unlock the huge potential of Oman's Tourism industry. We have aggressive plans in the tourism sector and are located at the heart of Muscat and close to the newly opened state of the art Muscat International Airport. On hotels front, we have successfully opened Mysk Al Mouj by Shaza a 4-star with 190 room hotel in December 2017 and Kempinski Muscat a 5-star with 310 keys in March 2018. We are currently building Rayhaan by Rotana, 4-star hotel and service apartments with 255 keys and will be completed in the next two years. We have concluded two major hotel transactions, one is beach front and the other with golf views which will be announced to the public soon. This will take total committed hotel keys at Al Mouj Muscat to around 1,500 keys and beyond this we will be adding marina and golf views hotels to meet the market demand, so stay tuned to the exciting upcoming announcements!

How is Al Mouj Muscat working to fulfill the demand in the sports tourism segment?

We have managed to deliver an internationally awarded tourism infrastructure such as Al Mouj Golf and Al Mouj Marina. These facilities in Al Mouj Muscat have enabled the country to increase in touristic appeal and allow it to host international sport competitions such as the America Cup, Extreme Sailing, and European Golf Tour to name a few. We are also working now on the third edition of Al Mouj Muscat marathon and expect the 2019 edition to host 10,000 runners, this ties very well with our aim to promote a healthy lifestyle. Similarly, we are working with Muscat Municipality to promote “Tour of Oman", a highly successful international cycling event which highlight Oman touristic appeal by its worldwide TV and media coverage.

How does Al Mouj Muscat plan to use the remaining balance of its land?

I joined the company in 2007 and was very excited to kick start this project with the rest of the team, we are proud of what we have achieved till date but the best is yet to come! and our excitement and ambition has grown higher. We will continue to use the principles of place-making and customer experience to look beyond the bricks and mortar, investing in natural landscape, open spaces and social activities to offer balanced community living, crafted around the needs of our customers and nurturing those simple, human activities, that bring people together to celebrate life to its fullest.