COME ONE, COME ALL

Oman 2019 | REAL ESTATE & CONSTRUCTION | INTERVIEW

With a deep understanding of customer needs, Al Mouj Muscat is applying progressive techniques to build luxurious, private, and yet modern public spaces to unlock Oman's huge potential.

Nasser Al Sheibani
BIOGRAPHY
Nasser Al Sheibani is CEO of Al Mouj, Muscat's premier and largest waterfront destination development, a position he has held since October 2015. Al Sheibani served as Chief Financial Officer prior to his appointment as CEO. Al Sheibani takes pride in delivering results, and throughout his career he has demonstrated a strong commitment to excellence. He is also a non-executive board member of Oman Investment & Finance. He holds a bachelor’s degree in finance from Sultan Qaboos University and is a graduate of Oman’s National CEO program delivered by IMD & McKinsey.

Who was your target demographic when designing the Ghadeer Parks Townhouses and Juman Two Apartments?

We hold 75% of the market share of freehold sold properties in Oman; such strong performance could not have been achieved without a deep understanding of the customer's needs. Ghadeer Parks Townhouses target the growing young families with its three-bedroom homes, which includes a uniquely designed courtyard where the family can enjoy an indoor park and create a fun and memorable experience every day. With the Ghadeer precinct itself, we will be creating a place where residents can not only live an urban lifestyle but enjoy the unique spaces that allow for social interaction between residents as well as the opportunity for a healthier and active life. It will include a central park with a running creek, toddlers park, community hub, a mosque, community pools, and a proposed international school, making it a prime example of our commitment at Al Mouj Muscat to provide unparalleled experiences. Juman Two is our most recent marina front apartment product release, and it comes in line with the increasing demand we are witnessing for exclusive waterfront properties in Oman. The apartments have been designed to augment the lifestyle of the residents. The project offers luxury marina living along with exclusive finishes and world class amenities. Juman Two is a reflection of what it means to live in the most exclusive address in Oman.

What was the vision for Marza Plaza?

Marza Plaza is the first public square built by a private developer in Oman; it is a masterpiece in urban design with traditional Omani architectural influences. As public spaces play a significant role in the social life of communities, this modern interpretation of a town square gives residents and visitors a unique space to gather and enjoy a world-class lifestyle. Marsa Plaza quickly became a perfect setting and platform for Oman's diverse artists to showcase their works, sharing and celebrating our rich culture with both visitors and residents. In addition to culturally connecting people, a year-round public outdoor space like ours also encourages healthier lifestyles and promotes happiness and quality time spent together among families and friends. Moving forward, we will anchor it with two international F&B outlets and small local SMEs by offering various new kiosk concepts; therefore, we can further enrich the experience.

How is Al Mouj Muscat planning to expand its hotel capacity?

Al Mouj Muscat is an integrated tourism complex (ITC). The tourism aspect is thus an integral part and is one of the main reasons the government has been establishing the ITC projects to unlock the huge potential of our tourism industry. We have aggressive plans in the tourism sector and are located at the heart of Muscat and close to the state-of-the-art Muscat International Airport. We successfully opened Mysk Al Mouj by Shaza, a four-star 190-room hotel, in December 2017 and Kempinski Muscat, a five-star hotel with 310 keys, in March 2018. We are currently building Rayhaan by Rotana, a four-star hotel and service apartments with 255 keys; it will be completed in the next two years.

How is Al Mouj Muscat working to fulfill the demand in the sports tourism segment?

We have delivered an internationally awarded tourism infrastructure such as Al Mouj Golf and Al Mouj Marina. These facilities in Al Mouj Muscat have enabled the country to increase its touristic appeal and allow it to host international sport competitions such as the America Cup, Extreme Sailing, and European Golf Tour, to name a few. We are also working on the third edition of Al Mouj Muscat marathon and expect the 2019 edition to host 10,000 runners. Similarly, we are working with Muscat Municipality to promote the “Tour of Oman," a highly successful international cycling event that highlights Oman's tourist appeal through its global TV and media coverage.