Initiatives such as the Invest Easy and Invest in Oman portals and the Foreign Capital Investment Law are helping Oman become a leading destination for FDI and prepare for a world without oil.

Azzan Al Busaidi is an expert in competitiveness and economic growth. He was appointed CEO of Ithraa in 2019 after 17 years spent covering managerial roles in the organization. Al Busaidi was previously Ithraa's director general of planning and studies and is a strong advocate of the potential of digitization. He holds an MBA from the University of Strathclyde and a BSc in Economics from Sultan Qaboos University.

Private Omani companies will be able to benefit greatly from the Fourth Industrial Revolution by enhancing their local value-added strategies and upskilling the workforce.

In spite of 2020 headwinds, Oman is setting itself up for success with the implementation of laws and initiatives encouraging foreign investment.

Thanks to Credit Oman, local SMEs and large enterprises alike can take the leap to expand their reach without risking everything.

MHD LLC has its eyes on logistics, solar power, and electric charging stations for Oman's changing landscape.

With greater privatization planned for Omani's economy, these family groups are ready for the change PPPs and SMEs will bring to the logistics sector.

With Oman's plans to move toward digitalization, OABC is encouraging US companies to look for opportunities for new technologies in the Omani marketplace.

With privatization of the Omani economy underway, the chamber will take on much greater responsibilities to ensure the market's sustainability.

The Central Bank of Oman's job is to ensure there is adequate liquidity in the system and that banks remain robust and resilient to meet the credit requirements of all segments without undermining financial stability.

Bank Nizwa's goal is take the whole Islamic finance industry to a higher level by consistently growing its bottom line and market share.

Standard Chartered and HSBC have leveraged their global presence and strong networks to change Oman's financial landscape over the last five decades. Both banks are currently disrupting the space with support for government policies and green bonds.

Both Mala'a and Thawani are harnessing the transformational potential of Industry 4.0 and helping the government unleash its true power.

Oman's strategic geographic location at the junction of three of the world's largest continents and its reputation as a facilitator of peace and diplomacy have made it a magnet for investors and entrepreneurs interested in a variety of asset classes.