WORK IT OUT

Nigeria 2020 | EDUCATION, RESEARCH & HEALTH | INTERVIEW

Bodyline Fitness and Gym offers not only a gym, but spa areas and healthy eating spots to give users a full health treatment.

Olabopo Osita Odiachi
BIOGRAPHY

Olabopo Osita Odiachi is the Group Head, Business Development of Bodyline Fitness and Gym. She joined the company in 2014, after over 20 years in the banking industry. In banking, Olabopo worked in various departments ranging from operations and asset management to branch management and corporate banking. Her passion for business development led her to take on the role of Group Head Business Development with Bodyline Fitness, where she has been able to continually develop new business relationships for the group.

How did Bodyline establish its excellent reputation?
Bodyline has existed for nine years, with its first outlet established in Abuja. Over the years, we saw a gap in the fitness industry, as there was growing awareness of the need for a healthy lifestyle. We therefore wanted to create a space where fitness would be a way of life and not just a one-off activity. Based on our experience with the Abuja gym, we created an environment that encapsulates the entire well-being of an individual. Our gyms are one-stop shops for one's fitness needs. Besides the gym, all our locations are equipped with high-quality spas to cater to our clients' relaxation needs after a strenuous workout. We also run healthy restaurants in Ikoyi and Abuja to provide the option of a healthy, balanced meal at all times. Some of our locations host facilities for other sporting activities such as squash, lawn tennis, football, swimming, fitness classes, and more. All these have given us the much-needed edge to stand out from the crowd. What makes us special is the drive to constantly evolve. For example, we recently opened a 10,000-sqm outdoor Xtreme outdoor park in Abuja. This is the first of its kind in the fitness space.

What trends are you observing in the fitness space, and where do you envision the sector going?
Fitness and spa services have consistently been on the rise, as people are becoming more health conscious. This is attested by the increase in the number of fitness centers and spas in recent years. From our experience, regardless of shocks in the economy, more people visit the gym to de-stress and work out to relieve the stress of the daily incessant pressures. We expect the fitness industry to continue to grow to accommodate the demand for world-class standard fitness centers. We also expect to see new trends, such as more outdoor gyms and sport centers that were previously neglected, creating opportunities for the average individual to maintain a healthy lifestyle.