CREATING THE LIMELIGHT

Nigeria 2020 | TOURISM & ENTERTAINMENT | INTERVIEW

Temple Management Company speaks the youthful language of Nigeria's rising talents of the country's exciting entertainment industry.

Idris Olorunnimbe
BIOGRAPHY

Idris Olorunnimbe founded the Temple Management Company in 2016, and has more than 15 years of industry leadership, entertainment expertise, and executive management experience. He has been recognized by City People Magazine as one of the most influential people in Nigerian music. In 2018, he was recognized by the League of African Development Students (LEADS) as a pioneer in the entertainment industry. As an entrepreneur, he has helped build a wide variety of businesses, including a preschool, automobile company, record label, and two Nigerian fashion brands. He continues to serve in an advisory capacity in those companies. He also worked as a senior special assistant to Babatunde Raji Fashola, then-Governor of Lagos, from 2007-2015. Olorunnimbe has a law degree from the University of Lagos.

Could you walk us through the background of the company since its operations began in Nigeria?
We turned four recently and thus reflected on and reviewed our journey so far. It has been a journey of many experiences. When we started this business, there was no template or prototype for us to piggyback on. We had to build a 360-degree, Pan-African creative agency from scratch. In retrospect, this allowed us to start with a clean slate and with no preconceived notions or prejudices. We knew what solutions we set out to provide in a peculiar industry populated by young talented and creative people. Our goal is to manage and represent the best among this pool, optimize them, and make them compete in the global marketplace

The steady rise of Nigeria's event industry has increased competition in the country. What is the company's competitive advantage?
It is important to note that the events or 'live' aspect is just one arm of what we do. We have other divisions in film, music, sports, art, and digital. Our competitive advantage and business strategies are quite aligned and uniform across all divisions. We place the needs of clients at the forefront of all we do. In order to do this, we have had to take great ownership of the value chain. Rather than waiting for the phones to ring, we are being proactive and create packages around our unique talents. We can create content, produce, record, design pitches, and marry the worlds of the creative and the commercial. This gives our clients greater visibility and leverage in an increasingly competitive field.

How does the company contribute to the local industry and set new standards in the Nigerian and African talent industry?
Everything we have done has been built on local talent and showcasing the best and brightest of Africa, whether through our staff or the people we represent. As a youth-centric organization, we are keen on tapping into the biggest demographic in Africa and ensuring we understand their peculiar demands, trends, and norms. Theirs is a language we speak fluently.

How can the entertainment industry in Nigeria contribute to boosting other sectors, such as tourism?
The boost in tourism is already happening before our very eyes. Many artists and actors already have a pan-African and global appeal. We now have a concert season every December where people come from far and wide to be in Lagos. Film crews from all across Africa and the world are coming to Nigeria to shoot on location, to cast, and for post-production. Capacity and skills are improving all the time, and Africa is a match for anyone in the world.

What are your plans and key priorities for the year 2020?
2020 has obviously made for a most unexpected start, and every business' strategy has had to take a back seat to more globally expedient matters. What the COVID-19 pandemic reminds us, however, is that no industry, nation, or continent operates in a vacuum. We are far more connected than we could have imagined. Interestingly, this was the very foundation of what Temple's priorities are going forward. We seek to become bridge builders primarily between the vast spectrum of African talents, but also across the globe. For too long, we in Africa have not valued our stories, culture, and heritage, which are all invariably rich in artistry and beauty. As a result, we have been exploited at every turn, and we rarely get the commensurate worth of our abilities. In 2020, we will launch Ogidi Studios by Temple, a state-of-the-art audio and visual production facility that houses live-action and music recording studios, along with post-production, photography, and VFX suites. This puts us firmly in control of the stories we are putting out there. The narrative is changing, and Temple is here for that.