TBY talks to Osigbeme Awudu, Chief Medical Director, Laserderm Clinics, on the sector.

Osigbeme Awudu

Which of your services are most in demand in Nigeria?

These are changing gradually. Initially, laser treatments, especially for hair removal, were popular, and it is still one of the most sought-after treatments in the industry worldwide. One of the sectors that has seen a huge increase is the field of fillers and botulinum toxin (botox) injections for anti-aging treatments. Another sector that is rapidly growing is body contouring, or shaping one's body by moving fat from areas where it is unwanted to areas where it is wanted. We have been operating for almost five years, and while we have seen a great change in patient knowledge, there is a lack of practitioners. It is a somewhat new sector of medicine. There are opportunities here; the market size is massive and people are seeking these services.