COME TO SERVE

Nigeria 2018 | DIPLOMACY | COLUMN

TBY talks to Femi Adesina, Special Adviser on Media and Publicity to President Muhammadu Buhari, on the sector.

Femi Adesina

How important is the media in ensuring the current administration delivers clarity and confidence about the policies and programs launched by the government, for instance the ERGP and in ensuring such policies and their implications are well understood by all segments of the population?

The mass media is very important for effective communication between the government and the governed in any country. Without the media, there will be complete communication breakdown, which would be terrible for relationships. A government must be able to speak to the citizenry in a way they would understand, so that they know that their interests are being served and preserved. When policies are enunciated, they must be communicated in a way that would be understandable. Therefore, effort must be made to speak to the people in various languages that would drive the message home, and across different media of mass communication, be they in the traditional or digital media.

What do you expect for Nigeria from 2018?

In 2018, I expect that many of the policies being put in place by the Buhari administration will have started yielding results, and Nigerians will know that this is a government that has truly come to serve. As the race for elections heat up in 2019, the government will remain focused and continue to deliver dividends of democracy to the people.