SKIN DEEP
TBY talks to Osigbeme Awudu, Chief Medical Director of LaserDerm Clinics Limited, on the level of training in the local sector and Nigeria's regulatory framework for the medical profession.

BIOGRAPHY
Osigbeme Awudu is an Oxford-trained and UK-based general practitioner and cosmetic dermatologist with years of experience in both specialties. He has a keen interest in treating skin, with vast knowledge gained from studying under some of the world’s leading dermatologists in treating skin of color in the US. He is a fully registered and licensed medical practitioner with both the Nigerian Medical & Dental Council and the UK General Medical Council.How has LaserDerm Clinics Limited evolved since its establishment?
LaserDerm Clinics has been in existence for a little over four years. I ran a similar cosmetic medical practice in the UK for a number of years and wanted to replicate something similar in Nigeria as it was lacking at the time. In partnership with a few investors, we opened our first clinic in Ikeja in April 2012 and slowly grew to our current position. The aesthetic sector is an innovative one, and we have had to invest in extremely sophisticated equipment and ensure the equipment is appropriate for black and ethnic skin and constantly replaced or upgraded. We left Ikeja and set up in a location in Victoria Island due to growing demand from our clients. We finally moved into our ultra-modern office in Kofo Abayomi Street, Victoria Island, in 2016. With the equipment, training, and skillset required, the business is a capital-intensive one.
How would you describe the current level of medical training in Nigeria, especially in aesthetics?
In the aesthetics field, training can be improved tremendously. The field is still a new and novel area of practice. There is obviously some training here; however, when it comes to aesthetic medicine it is close to nonexistent. Those of us in the industry are passionate about training. We understand that the training of our doctors is critical to the success of our practice. We offer various treatments that require unique and particular skills and constantly need to ensure that we adhere to the global standard. We engage in rigorous in-house training for all our doctors and send them to the UK and US annually for training. We also fly in specialists to conduct in-house training. We have over four medical doctors and while training is always an expensive venture, it is vital to us to maintain a particular standard that can be cross-referenced with any foreign practice in the world. This standard of quality and innovation is what the LaserDerm brand stands for.
How would you describe the regulatory framework for this industry?
The lack of regulatory frameworks in this industry is a problem globally and not just in Nigeria. Through advocacy we seek to engage the relevant authorities to introduce some form of regulation and framework so that a minimum standard is maintained. This has been challenging, and understandably so, as it is such a novel industry. It is only in the last couple of years that other countries have sought to tackle this lack of regulation and put in place rules about what treatments can be carried out and by whom. It is about guaranteeing patient rights and safety. Lasers, botulinum toxin injections, fillers, and so many other procedures can do permanent damage. People carrying out these procedures need the proper medical backgrounds in anatomy and physiology. Regulation has been a key word in the industry in Europe recently. In Nigeria, the industry is in its infancy and hopefully we can create the necessary regulations here in collaboration with the medical council. We have, however, operated within the standards required for the medical profession in Nigeria and have gone ahead to register with the Medical Council of Nigeria, which regulates the industry.
What are your expectations for 2017?
Nigeria is now officially in a recession. LaserDerm Clinics falls into a service category that is between a want and a need. Some of the conditions we treat here are more in the class of want and in a recession people tend to spend less on what they want and focus on their needs; having said that, we find ourselves in a unique position because there are not many people offering the same quality of services that our clinic provides. As a result, I see us riding out this recession comfortably. Hopefully in 2017 we will continue to forge ahead strongly. The future is bright, and the economy will pick up. It always does after a bad cycle.

TABLE OF CONTENTS
Focus: Yes Program
Providing The Tools
Unemployment is a big problem is Nigeria. The federal government has set a target of creating 3.5 million jobs for these people within the next three years through the federal government's Youth Entrepreneurship Support Program (YeS program) and the N-power Program.
read articleInterview
Oscar N. Onyema, OON, CEO, Nigerian Stock Exchange (NSE)
TBY talks to Oscar N. Onyema, OON, CEO of the Nigerian Stock Exchange (NSE), on creating the second-largest platform in Africa, the advantages for indigenous companies to list, and how to institutionalize the fight against corruption.
read articleInterview
Chief Tunde J. Afolabi, Chairman & CEO, Amni International Petroleum Development Company Limited
TBY talks to Chief Tunde J. Afolabi, Chairman & CEO of Amni International Petroleum Development Company Limited, on reaping the most from low oil prices, the impact of new regulatory measures, and the challenges of deep-water exploration.
read articleInterview
Guido D’Aloisio, Managing Director, Saipem Contracting Nigeria Limited
TBY talks to Guido D'Aloisio, Managing Director of Saipem Contracting Nigeria Limited, on the importance of Nigerian operations to the company as a whole and the significance of its joint venture with Dangote.
read articleInterview
Aisha Abubakar, Minister, State for Industry, Trade & Investment
TBY talks to Hon. Aisha Abubakar, Minister of State for Industry, Trade & Investment, on tackling challenges in the manufacturing sector, boosting industrialization, and its work on promoting education for girls.
read articleInterview
Innocent O. Ezuma, Executive Chairman , Eta-Zuma Group (W/A) Limited
TBY talks to Innocent O. Ezuma, Executive Chairman of Eta-Zuma Group (W/A) Limited, on its projects to reduce the country's energy deficit, diversifying into mining, and the opportunities in the steel sector.
read articleInterview
Umar Garba Danbatta, Executive Vice Chairman & CEO, Nigerian Communications Commission (NCC)
TBY talks toUmar Garba Danbatta, Executive Vice Chairman & CEO of Nigerian Communications Commission (NCC), on boosting local broadband penetration, its commitment to regulatory excellence, and cooperating with regional operators.
read articleInterview
Rt. Hon. Chibuike Rotimi Amaechi, Minister, Transportation
TBY talks to Rt. Hon. Chibuike Rotimi Amaechi, Minister of Transportation, on the investments being made in fortifying and developing transport infrastructure, the role Nigeria's transport sector will play in ECOWAS, and the ministry's wider ambitions for its legacy.
read articleInterview
Alaba-Foluso Abayomi, CEO, Richmond Marine & Offshore Logistics Limited
TBY talks to Alaba-Foluso Abayomi, CEO of Richmond Marine & Offshore Logistics Limited, on expanding outward from Lagos and Port Harcourt, the role new legislation can play, and the need for partners beyond the oil and gas industry.
read articleInterview
Capt. Muhtar Shaibu Usman, Director General , Nigerian Civil Aviation Authority (NCAA)
TBY talks to Capt. Muhtar Shaibu Usman, Director General of the Nigerian Civil Aviation Authority (NCAA), on the steps being taken to raise standards and the opportunities those steps yield for investors.
read articleFocus: Niger Bridge
Bridge In Troubled Waters
Construction on the Niger Bridge has been delayed due to social and economic issues, but the project's economic importance means that the government is working to resolve these issues and build what will be one of Nigeria's most important thoroughfares.
read articleInterview
Vinay B. Mahtani, GMD & CEO , Churchgate
TBY talks to Vinay B. Mahtani, GMD & CEO of Churchgate, on the status of the WTC luxury residential and commercial towers, challenges facing investors, the potential held by the capital city, and where that will lead Churchgate in 2017.
read articleInterview
Paul M. Gbededo, Managing Director, Flour Mills of Nigeria (FMN)
TBY talks to Paul M. Gbededo, Managing Director of Flour Mills of Nigeria (FMN), on the steps being taken in various fields to support the government's diversification ambitions and to provide Nigeria with its food needs.
read articleInterview
Dr. Abayomi Ajayi, Managing Director, Nordica Fertility Centre
TBY talks to Dr. Abayomi Ajayi, Managing Director of Nordica Fertility Centre, on the challenges facing the industry and what its center is doing to educate people, raise standards, and ultimately make Nigeria the region's medical tourism destination.
read articleInterview
Dr. Olasimbo Davidson, VP Clinical Administration & Operations, The Olive Multi-Specialist Hospitals
TBY talks to Dr. Olasimbo Davidson, VP Clinical Administration & Operations of The Olive Multi-Specialist Hospitals, on the gaps in healthcare provision, strategies to effectively plug them, and the role education will have to play in the future.
read articleInterview
Abiola Monehin, Managing Director, Bulwark Vault and Safes Deposits
TBY talks to Abiola Monehin, Managing Director of Bulwark Vault and Safes Deposits, on changing attitudes to financial safety and security, the lack of insurance in the market, and the role financial savvy can play in empowering Nigerian women.
read article