MORGAN GUERRA

Mexico 2021 | HEALTH | INTERVIEW

With the surge in demand for telemedicine in 2020, Previta services are able to provide better medical care even to those in rural areas and do away with unnecessary hospital visits.

Morgan Guerra
BIOGRAPHY

Morgan Guerra is founder and Director General of Previta, a company specialized in disease prevention for over 15 years. He is a medical surgeon and has a master's in public health, administration, and epidemiology from the National Institute of Public Health of Mexico (INSP). He has a variety of specialties including telemedicine and data science. He has released articles about cardiovascular epidemiology in Mexico and presented them in international congresses.

What main areas of opportunity did you identify in the sector that motivated you to create a model for telemedicine?

Telemedicine became mainstream in 2021 because of COVID-19. 2020 was a great change worldwide for telemedicine; it demonstrated that you can obtain health services through different platforms. In our case in Mexico, telemedicine also became popular since people did not want to go to a hospital because of the risk of contagion. It was definitely a huge transformation for our industry.

What will be the future of telemedicine considering that 2020 was a key year in creating greater acceptance for the sector?

We have to take into account the different healthcare providers. The main change will be that more specialists will agree to provide consultations via telemedicine, and that is a game changer right now. They now realize the future of telemedicine is such that a successful specialist's area of influence may not be the city that they live in but perhaps the region. They could have patients from all over the world and share their expertise. Another thing will be the democratization of healthcare, as people in rural areas can now consult with a top cardiologist in Mexico City. The best thing about this is that, generally, people do not get diagnosed early; for example, a patient can live with diabetes and not be diagnosed for five years, and this delays their treatment for five years. We can help people get diagnosed earlier with telemedicine and provide better medical attention.

What are your plans to help Previta take advantage of this boom in telemedicine?

Telemedicine is just another tool in the healthcare area of services. For Previta, it was a huge change to see telemedicine become part of the traditional healthcare system. We have developed a concept called Home Hospital, because telemedicine is just one way of reaching out to patients; you need to see the patient as well. We need to give them their medication and do blood work or lab tests. In the last 16 years, we have been gathering extensive experience in holding campaigns and health fairs and providing services at home. COVID-19 just made us act quickly to provide these services for people that could not or do not want to go to a hospital for a lab test. We provide many tests, for example, at home check-ups, X-rays, ultrasound, and other different diagnosis services. Previta provides this integrated service called Home Hospital with pharmacy, lab tests, telemedicine, and home visits all together. For COVID-19, we have attended to some 5,000 patients with COVID-19, where we provide oxygen concentrators, different monitoring devices, home visits, lab tests, and medication. We have helped patients avoid going to hospitals and prevent further complications. It has been great to see how we can attend to not only COVID-19 in this fashion but also other different diseases such as heart failure, kidney failure, or complicated diabetes.

Do you have a segment for individuals or companies and also with insurance companies? What segment are you focusing on this year for growth?

We have to focus on both of them so not only private insurance but also public, namely the government. We are focusing on providing these services to people who need services on their own as individuals. We will also provide them in our web service on our webpage.

What strategies are you using to make your brand more known?

2020 was an active year for us in the marketing area. We have been extremely busy and decided to invest heavily in social media. We hired great agencies and made a lot of noise so people would be aware of services such as telemedicine and Home Hospital.