Mexico 2019 | HEALTH & EDUCATION | B2B

With every passing day, blockchain and cryptocurrency are being incorporated into more and more industries, and health is no exception.

Rodrigo Domenzain
Founder & Director General
Charles Nader

Why did you decide to open a business based on cryptocurrency?

RODRIGO DOMENZAIN We started as an NGO 20 years ago with a social project through which we tried to fight poverty in rural communities. We then decided to build a franchise where people could invest USD200,000 to grow habanero peppers within a hectare. However, we later realized that only a few people can invest that kind of money, and decided to divide the hectare by meter to make it more accessible for people. We backed these investments with cryptocurrencies, which resulted in 10,000 opportunities to get involved with our project with a much smaller investment. Agrocoin is our coin and it has its own blockchain; we made it using Bitcoin's script. Our total supply is capped at 4 million Agrocoins, out of which 400,000 can be mined. In 2019, we launched our mobile app, which allows people to make transactions on the go, send coins using QR codes, and earn Agrocoins via virtual mining. At present, 3.5 million Agrocoins are available, but we are not going to sell them cheap because every coin represents physical produce. Our project is spread over 100ha, out of which we have already sold 10ha (100,000 Agrocoins).

How is using cryptocurrencies to universalize medicine?

CHARLES NADER Our vision is to universalize medicine. The way we do this is by combining free basic healthcare services with different technologies. The method to universalize medicine is to provide free basic health services, which we believe is a human right. The way we use cryptocurrencies and blockchain technology supports our vision of ourselves as a healthcare data company. The blockchain works as a database or backup of the healthcare information, and it also provides transparency as to what data is being used. This will not allow companies to improperly use data or private information. The blockchain can offer excellent transparency about what is being shared.

Considering your background in cultivating habanero pepper, will you also cultivate cannabis?

RD Mexican law is going to change in the near future. Authorities are already working on building the institute of cannabis in 2019. Notably, I presented our project idea of combining blockchain and cannabis through Agropot to a senator in Mexico City, and we are prepared to cultivate once the regulation is approved. Indeed, growing cannabis is a more profitable business than habanero pepper. For example, we can earn USD3 million per hectare growing cannabis as compared to USD200,000 per year for habanero pepper. Mexico is on the brink of introducing the most flexible law for cannabis, and our goal is to be transparent with all the transactions by using blockchain.

What is the advantage of your cryptocurrency in comparison to Bitcoin?

CN Bitcoin is not linked to anything that is a human necessity. This means that nothing essential to society is tied to the value of a Bitcoin. You can now link a monetary instrument to a data that has intrinsic value. Healthcare data is constantly being consumed, so we can link a monetary instrument to that, thereby imbuing intrinsic value to our coin. This gives it the potential to be worth more than almost any other cryptocurrency. We are even advising other companies on how to replicate our business model. Multi-billion-dollar corporations recognize that if they do not do this, then one of their competitors will. We are interested in teaching other companies how to launch an entire crypto economy. You can now create a micro-economy within an existing economy, which is something that has never been as achievable as it is now.

Where are you planning to grow the cannabis?

RD The first 1 million Agrocoins will be invested in Quintana Roo, and another 2.5 million will be invested to produce cannabis across Mexico. We have a physical store in Mérida and websites in the US, Mexico, and Canada to promote the booming industry. Notably, we recently finalized the last stage of our cannabis cigarettes.

What kind of companies in the private sector buy your data and why?

CN Major healthcare and pharmaceutical brands utilize our data. Our clients like to know which products people are using. While we do not tell people which brand to use, we report brand use information to our clients. We can also share what kind of diseases are prevalent. Clients can use the data we provide for numerous uses, including optimizing marketing strategies, improving products, for example.