Mexico 2017 | ECONOMY | COLUMN

TBY talks to Michelle Ferrari, Director General, Great Place to Work on the sector.

Michelle Ferrari

How important is the Mexican market for Great Place to Work?

Currently, we are the second-largest market in terms of revenue generation; however, we are not just important because of our revenue. We have a large mix of important clients and our client retention is very good. Additionally, Mexico is a strategically important place on a global scale. We are a key component of the North American community as well, and that has important implications for our business. Mexico is a big part of the evolution of our mission, and it is a key piece of our global strategy.

What evolutions have you seen in the way companies approach your services?

In the beginning, it was difficult to influence companies. For Mexican companies, their relationship with their employees was transactional. In fact, only one-third of our clients actually make it onto our lists or receive our certifications, demonstrating how much room there is for improvement. The critical component is getting companies to understand the standards against which they should compare themselves. This can be a real eye-opener, and this can be the true catalyst in a company's development.