Mexico 2017 | ENERGY & MINING | COLUMN

TBY talks to Fidel Guajardo, Director General, Fronius, on the sector.

Fidel Guajardo

How would you describe Fronius's presence in Mexico?

When we established Fronius Mexico there was already an installed base of our equipment here. The last 10 years have been successful, and we have constantly grown at rates over 30% YoY. This demonstrates that this confidence in Mexico was the right decision. We started with a welding division, and two years later we started with solar power. In 2016, we launched a battery charging division, adapting our equipment in Europe to be used here in Mexico. There is a great deal of potential for electric mobility in Mexico, which is why we started our division of perfect charging.

Where do you see your biggest client growth coming from in the short term?

A great deal depends on political situations with our northern neighbor; however, either way I expect automotive to still play a big role for us in the future. Mexico also needs to make an important transition in the electric energy sector. Our energy supplier's current situation in Mexico is not sustainable and, given that Mexico has identified the importance of the environment and natural resources, there should be an important transition and people should be able to better understand what the scene will be like in the future.