THE BUSINESS YEAR PARTNERS WITH PRO ECUADOR

Ecuador, July 19, 2011—Leading international business and consultancy company The Business Year (TBY) and PRO ECUADOR entered into a partnership to produce The Business Year: Ecuador 2012. The Memorandum of Understanding (MoU) was signed in Quito by Mr. Francisco Rivadeneira, Vice Minister of Foreign Trade and Integration of Ecuador, and Ms. Peggy Rosiak, Director of TBY.

After signing the MoU, Mr. Francisco Rivadeneira said, “I am very impressed with the extensive work of The Business Year and I am happy and delighted to start our collaboration to issue a deep and comprehensive review of Ecuador's economy and highlight our business opportunities to attract foreign direct investors." Ms. Peggy Rosiak reiterated the importance of Ecuador as one of Latin America's most stable economies, with a sustainable growth rate and a strategic location on the Pacific that makes the country an important hub for commerce and trade in the region and globally. “TBY is happy to partner with PRO ECUADOR under the Ministry of Foreign Affairs and to work closely with this institution to co-publish The Business Year: Ecuador 2012," said Ms. Peggy Rosiak. “Our publication will not only raise the geopolitical profile of Ecuador by highlighting the initiatives and trends that are shaping growth, but will also serve as a reliable and comprehensive resource to an influential readership in the global business and investment community."

According to the partnership, The Business Year team will spend four to six months in Ecuador to conduct a comprehensive analysis of the Ecuadorian economy. The research will focus on all the major sectors of the country's economy including finance, industry, energy, ICT, transport, real estate and construction, health and education, as well as tourism and agriculture. Focuses of the edition will include economic diversification, the state program for improving the ethical management of the economy, and the rising role of SMEs.

The TBY team will conduct more than 100 face-to-face interviews with the top decision makers in Ecuador to better understand and accurately reflect the business sentiment in the country. The research will be published under the title The Business Year: Ecuador 2012, which will be the most comprehensive review of the Ecuadorian economy published internationally. The target readership of the publication is top executives, policymakers, and media representatives all around the world. The publication is to be released in the first quarter of 2012 and distributed to more than 80,000 subscribers worldwide.