TBY, INVEST IN BOGOTÁ, AND COLOMBIA’S MINISTRY OF COMMERCE, INDUSTRY, AND TOURISM ANNOUNCE STRATEGIC PARTNERSHIP

Bogotá, October 2019—TBY, Colombia's Ministry of Commerce, Industry, and Tourism, and Invest in Bogotá signed a new MoU, confirming their partnership for The Business Year: Colombia 2020, TBY's eighth publication on Colombia's economy.

In association with the Ministry of Commerce, Industry, and Tourism and Invest in Bogotá, TBY will continue its research to provide the most realistic and accurate coverage of major investment opportunities in every sector.

With over 150 face-to-face interviews with public officials and top corporate executives from all over Colombia, The Business Year: Colombia 2020 will feature first-hand insights from all the key players in the Colombian economy to send a direct message to a global audience through various interactive media platforms. The publication will highlight the main economic trends, the pace and impact of the reforms undertaken by the current government, and the various investment opportunities on offer for the global business community. This edition will particularly focus on the PPP framework, the growing demand for LNG, the implementation of new techniques for hydrocarbon exploration, the national strategy for electric and sustainable mobility, the pact for entrepreneurship and productivity, and new trends in agriculture, including the medical cannabis sector.

Some of the prominent interviewees featured in the publication include Juan José Echavarría, Governor of Banco de la República; José Manuel Restrepo, Minister of Commerce, Industry, and Tourism; Roberto Mercadé, President of Coca-Cola's Latin Center Business Unit; Alberto Carrasquilla, Minister of Finance and Public Credit; Camilo Marulanda López, General Manager of ISAGEN; Maria Fernanda Suarez, Minister of Energy and Mining; Carlos Sierra Ruiz, Minister of Agriculture; Camila Escobar, President & CEO of Juan Valdez; Álvaro Torres, CEO & Director of Khiron Life Sciences Corp.; and Jean Claude Bessudo, President of Aviatur.

Federica Fermo, Regional Director of TBY for Latin America, said of the occasion; "It is an honor for TBY to continue analyzing the Colombian economy with support from the Ministry of Commerce, Industry, and Tourism and Invest in Bogotá to provide our global audience with first-hand information about the business environment and investment opportunities in a country that is taking great leaps forward to become a regional leader.”

TBY produces country-specific editions for over 25 countries. Each research project includes a comprehensive range of interviews and analyses, offering an inside look at doing business in the world's most dynamic economies. Its interviewees, readers and partners comprise an international network of thought-leaders who are helping define the future of the global economy.