UNIQUE EXPERIENCES

Malaysia 2019 | TOURISM | COMMUNIQUÉ

The largest and fastest growing international luxury hospitality brand in the Asia Pacific today, The Ritz-Carlton is set to elevate the hospitality and tourism scene in Langkawi.

How do you assess the significance of the opening of The Ritz-Carlton, Langkawi to the island's stature?

Zulkifli Rahman Poised to become one of the world's top 10 eco-tourism destinations, Langkawi is famed for preserving one of the world's oldest rock formation as well as its 99 idyllic beaches, 230 species of birds, verdant mangroves, and lush tropics as old as 100-million-years-old. Though tourism remains the lifeblood of Langkawi, the island has much more to offer and seeks to diversify economic activity. Langkawi International Airport welcomes around 230 flights per week while the port in Kuah welcomes ferries from various coastal points in Malaysia and from Satun in Thailand. The island's appeal is attracting new foreign markets, especially Russia, China and India. With a strong affluent population and a growing international presence, the introduction of The Ritz-Carlton in strategically important in Langkawi as it elevates the hospitality and tourism scene.

What makes The Ritz-Carlton unique among luxury hotel brands?

Ellen Franke Delivery is key and we have a service legacy we are proud of. Our priority is to always maintain the integrity of the brand, ensure we deliver exceptional service for our guests and communicate as much as we can with our employees. We support the notion of needing to achieve consumer relevance while not walking away from a core brand truth. We are always clear to consumers on what we are offering in any given moment and the fact that The Ritz-Carlton has a palette of experiences is an advantage, and our hotels are encouraged to modify and improve the guest experience by creating lifetime memories than the physical deliverable of their facilities.

Built in harmony with an ancient rainforest, how does the The Ritz-Carlton, Langkawi's design immerse travelers in Langkawi's remarkable ecosystem?

ZR At The Ritz-Carlton, Langkawi we try to encapsulate the beauty of the island and the richness of the local folklore by allowing our guests to immerse themselves in a multitude of activities and programmes that are true to its origins. From learning the graceful Silat moves of ancient Malay warriors to absorbing the vibrant gastronomic fare at the local night market, sampling traditional Malay, Chinese, and Indian delicacies and crafts. The fine architecture and contemporary Malaysian design echoes within the entire resort, showing guests the delicate and unique woodwork to modern tree houses that were once a kampong house.

How does The Ritz-Carlton plan to build brand loyalty across Malaysia?

EF The Ritz-Carlton Hotel Company is the largest and fastest growing international luxury hospitality brand in Asia Pacific today. Brand loyalty is built through our communities and guests enjoying our unique brand of service that speaks to the global and international affluent traveller. We have built a distinctive and loyal following throughout Asia Pacific, and we believe this will continue to grow as the brand expands to further destinations.

Zulkifli Rahman
ZULKIFLI RAHMAN
Director of Sales & Marketing, The Ritz-Carlton, Langkawi
Ellen Franke
ELLEN FRANKE
General Manager, The Ritz-Carlton, Langkawi