NON-SURGICAL PAIN RELIEF

Malaysia 2017 | HEALTH | INTERVIEW

TBY talks to Albert Yesudian, CEO of Diamagnetic Physio Centre, on the center's work on diamagnetic treatment, expanding overseas, and his growth targets for the center.

Albert Yesudian
BIOGRAPHY
Albert Yesudian is the CEO of Diamagnetic Physio Centre. He started his career as a technician in the oil and gas industry, where he had a brief stint in sales. After that, he joined the pharmaceutical industry, first with a Swedish company and later with the American company Lederle, where he served seven years. After this, he became Country Manager for a New Zealand-based company before setting up his own in 1991; he founded Biopharmaceuticals, a wholesale company that became a major supplier of pharmaceutical products on the Malaysian market. In 2013, he started the Diamagnetic Physio Centre, an innovative solution to pain relief using diamagnetic forces.

How did you venture into your new holistic healthcare activities?

We found a niche in the market of non-surgical, non-pharmacological pain relief. With the diamagnetic machine we could venture into this new area and become the first in Malaysia to offer such an innovative treatment. The device is imported from Italy and works essentially like an MRI machine. One of the forms of magnetism is called diamagnetism, where dia repels and ferrous attracts, which is where our machine takes it functionality. Around 70% of the human body consists of water, and water is an excellent diamagnetic matter. When we apply diamagnetic force to an injury with swelling, it repels the fluid. This is the basic principle. In addition, it generates cells and recharges them to start functioning again. Our therapy is done in three steps; namely cell stimulation, lymphatic drainage, and molecular implants. With the help of a gel, we can push as deep as 12cm, which is effective for healing wounds and pain management. At the moment, we only perform pain management; however, in the future, we could also move into aesthetics and healing wounds. With improved wound healing, there will be fewer scars.

How have your operations advanced since you established yourself as the diamagnetic treatment provider of choice?

Currently, our services have been spread by word of mouth, often recommended by existing patients. In addition to that, we have created awareness amongst third parties, like hospitals, specialist clinics, and insurance companies. Large hospitals can save on their investments and space by outsourcing their patients to us, and we are working on awareness. Patients may then choose to follow their rehabilitation program at one of the 50 centers that we plan to build nationwide. As our operations progress, we want to take things one step further and localize operations. Currently, we are in discussion with our principals to move a part of the manufacturing to Malaysia.

Do you seek to expand to other countries in the region?

We have already opened our first center in Singapore, and we are planning to open two more very soon. Singapore is always hungry for something new and innovative, and our diamagnetic device sparked immediate interest. We became certified shortly after we installed the first machine and four more devices are on their way. Indonesia is next on the agenda, and we are on the verge of signing an MoU. Indonesians are often interested in what happens in Singapore, and as we have established ourselves there, we could leverage on that experience. We seek to export to Australia as well. We are open to explore strategic partnerships, especially with private hospitals and other healthcare providers. At the recent Asia Pacific Electroplastic Congress, a medical conference in Penang, we saw a great deal of interest from India and the Philippines as well. One of the avenues that we discussed there was partnering with hospitals to build centers—in this case with one in India. Other than that, we invite medical travelers to have their treatment in Malaysia, as the cost of usage is more affordable here. The difference in pricing between a treatment in Malaysia and Europe for patients includes accommodation and airfare.

What are your objectives and ambitions for the next years?

A personal ambition is to be a pioneer in diamagnetic treatments, offering pain relief for many. ASEAN is our target area at the moment; we will likely have three centers in Singapore by the end of this year, and two in Indonesia, after which Australia, New Zealand, and the rest of ASEAN will follow. The costs to start a diamagnetic center are relatively modest; it requires an investment of around USD100,000 to have the device and build the center around it. With organic growth, the right partners, and strategic investments, we can have 500 centers in the Asia Pacific region in 10 years.