BCC LOGISTICS

Lebanon 2019 | TRANSPORT | INTERVIEW

TBY talks to Ziad Harb, President & CEO of BCC Logistics

Ziad Harb
BIOGRAPHY
Ziad Harb has been the President & CEO of BCC Logistics since early 2018. He has spent several years at BCC Logistics. In addition, Harb is an active member of the Board of Directors of the Lebanese Forwarders Syndicate and several other industry-related international and local associations. He holds a bachelor’s in business administration from the American University in Beirut and a master’s degree in supply engineering and logistics from the University of Warwick.

How has BCC performed recently?

Lebanon faces many challenges that are affecting the transportation industry. The economic situation has definitely created greater competition and in such hard times, with our larger infrastructure we can afford to be more aggressive and acquire a bigger market share. Thus, over the years BCC Logistics has always performed above the industry average. We are one of the largest companies in Lebanon with more than 200 employees and over 14 departments. We are involved in air, sea, and land freight forwarding and clearance and also offer warehousing services. We have a 5,000-sqm, bonded warehouse inside Beirut Sea Port and another warehouse of the same size in the suburbs of Beirut. We have our own fleet of around 70 pick-up trucks that we use for distribution all over Lebanon. We have another department that specializes in fairs, exhibitions, and fine art. Diversification has been key to our good performance in times of hardship, allowing us to rely on other sectors when one is performing badly. Working in a small country like Lebanon, one cannot survive on one product or service alone.

What is the importance of investing in IT for a company like BCC Logistics?

IT is the backbone and future of our company. Our clients are becoming more and more demanding, and we differentiate ourselves from our competitors through our IT infrastructure. We use Microsoft's Dynamics ERP platform for our operations and have also developed several internal programs such as B-Force for our customer services and B-Link for track and trace.

What are your expectations for 2019?

We see many positive opportunities ahead. Natural gas drilling and exploration will certainly boost the transportation sector, as will the rebuilding of Syria. Once these opportunities become concrete, and the right reforms are passed, I am confident that Beirut can become a regional logistics hub.