HOST WITH THE MOST
TALEA helps companies hold promotional events across the Middle East, bringing a regional network of clients and brands.
BIOGRAPHY
Fred Abusada has more than 20 years of experience in communication and marketing with regional capabilities covering many aspects of advertising and event management. He is responsible for analyzing local market trends and competitor activity to recommend strategies that keep TALEA as a leader in its marketplace through the development of future and repeat business.What does TALEA do?
TALEA is a regional network specialized in corporate event management for marketing and communication. TALEA provides customized, integrated, and innovative solutions. TALEA develops and executes events that are both memorable and image enhancing. TALEA has been entrusted by its clients in the different market sectors and within diverse countries in the region such as Kuwait, Lebanon, Saudi Arabia, Jordan, Syria, and the UAE, with an exposure to different cultures, and has been selected amongst the most qualified service providers as a corporate event planner based on its expertise in the respective market segments.
How did the concept of TALEA come up, and what does TALEA stand for?
TALEA delivers customized innovative solutions in marketing communication. Since TALEA is the Latin etymology for “tailors" and we deliver personalized solutions, we thought it would be a great name.
What services does TALEA provide and what main customer trends are you witnessing?
TALEA is a creative agency dedicated to creating experiences for brands in order to generate more memories; we provide an innovative branding, an immersive technology, an efficient Public relation Program coupled with a full service of logistics, technical support and production services.
As a family-owned company, what are the major challenges but also benefits you can highlight?
We were very insistent on creating boundaries avoiding mixing professional with personal and that was our daily challenge for over 30 years; in our case, being a family has only enhanced our success since we are completing each other in daily tasks and personal skills. We struggle coming home after work and falling back into business mode instead of spending quality time with one another. Because of this, we designate dinner a business-free zone so there are no “conflicts." Our constant communication ensures a smooth journey but also made us soul mates for life.
What has been key for TALEA's implementation and growth in the region?
TALEA is a dynamic and evolving company shaped to produce measurable change for its clients; we make sure that everything we do, achieves specific goals, precisely defined by our clients' strategic needs. We help with everything from supporting corporate strategy to building brand engagement and growing customer loyalty.
What has been your branding strategy in Kuwait and how did you manage to increase your brand awareness in the country?
TALEA services are wrapped with a senior customer relationship management and excellence in delivery; our creative resources embrace the skills of architects, 3D & 2D designers, film makers, creative technologists, bloggers, social media experts, art directors, copywriters and finally, creative strategists. They all work together and tailor a more creative future for our clients and for ourselves
What main factors give TALEA a competitive edge?
We have an extensive expertise in leading this brand with strategic thinking while delivering creative and innovative solutions. We also benefit from our regional network in Lebanon, Kuwait, Saudi Arabia, Jordan, Syria and the UAE in order to enhance our communication solutions for regional customers and multinational accounts.
What are you aiming to achieve this year?
Create a great customer experience strategy to help improve client satisfaction, reduce churn and increase revenues.
HOST WITH THE MOST
TABLE OF CONTENTS
Interview
Adel Abdul Wahab Al-Majed , Chairman, Kuwait Banking Association (KBA)
Through a broad array of information, specialized committees, staff expertise, and other resources, KBA supports Kuwait's banks as they perform their critical role in energizing the economy and helping communities thrive.
read articleInterview
Sheikh Dr. Meshaal Jaber Al-Ahmed Al-Sabah, Director General, Kuwait Direct Investment Promotion Authority (KDIPA)
KDIPA adopts a proactive approach to attract value-added direct investments supported by an integrated promotional strategy serving Kuwait's developmental goals in line with its National Vision 2035.
read articleCommuniqué
Legal Reform and Infrastructure Projects Spell Opportunity for Foreign Investors
Along with the introduction and modernization of new laws and regulations, the vision of His Highness Sheikh Sabah Al-Ahmad Al-Jaber Al-Sabah to transform Kuwait into an international center for commerce and industry by 2035 is already being implemented through Kuwait's National Development Plan. Coupled with the promulgation of progressive FDI regulations, these new opportunities spell positive news for foreign companies looking to conduct business in Kuwait.
read articleFocus: Developing connectivity
Connecting the Dots
Today, connectivity is hardly indispensible for individuals and the companies where they work. Kuwait's smart cities, considered elsewhere in the book, will thrive on it, and meanwhile the nation continues to register notable business deals from the informatics sector.
read articleInterview
Khalid Abbas , Country Manager-Kuwait, Unilever
Contributing to the improved health and wellbeing of communities and reducing environmental footprint are key priorities for Unilever, which is committed to improving the health and wellbeing of up to 1 billion people globally by 2020.
read articleInterview
Mohammed Yousif Soud Al-Sabah , Board Chairman & Director, Public Authority of Agriculture Affairs and Fish Resources (PAAAFR)
PAAAFR has adapted a package of policies to face challenges inherent to deserts, hot climate, and water scarcity, bringing Kuwait closer to achieving national food security, one step at a time.
read articleInterview
Yang Chunsen, Vice President/ Chief Representative, China State Construction Engineering Corporation Middle East (CSCME) Kuwait
CSCME is a technology-driven company that leverages its R&D and long-standing partnership with the government to increase its participation in the future development of Kuwait.
read article