Aug. 25, 2016

Adrián Domínguez Gutiérrez


Adrián Domínguez Gutiérrez

Director General, Grupo Securitas México

TBY talks to Adrián Domínguez Gutiérrez, Director General of Grupo Securitas México, on clients, informal competition, and challenges for the company.


Adríán Domínguez Gutiérrez has worked for Grupo Securitas México since 2003, and has served as Director General since 2013. He previously served in various roles at Grupo CSIS in Guadalajara, and as Coordinator of Private Security Services for the State of Jalisco. He has a degree from the University of Guadalajara, and diplomas from Tecnológico de Monterrey, Universidad Pontificia de Comillas de Madrid and IPADE. He is currently studying for a MBA at IPADE.

How has the significance of the Mexican market developed during your time here?

When we first came to this market, it was not very mature; hence, the challenge was one that most big international companies faced—to increase our presence despite the lack of a formal security sector. At that time, security was just seen as labor. Most companies just hired a few security guards without any larger strategy. Since we acquired Pinkerton in 1999, we have expanded a great deal. We have at least doubled our size in that time. And the market and industry have evolved as well. In some segments, clients have more knowledge and more ideas about how to deal with security.

What role has Securitas played in transforming the private security sector here?

We want to educate our clients in order to change the way they look at the security industry. In the end, we need to reinforce our efforts to send the right message to the clients to change their idea on how to implement proper security services. The current challenge is to make security an established profession in Mexico. In many countries, being a security guard is a profession and a formal job, but in Mexico, that is still a challenge. We need to inform the public about the specialized nature of our services. Many of our competition still comes from the informal sector, so one of our challenges is to demonstrate the benefits of working with a formal security company.

What distinguishes Securitas from other international security companies?

Our biggest differentiator is our business model. We call it “the Toolbox." That business model is oriented toward our clients and our people. With that model, we are not improvising anything. Our vision also distinguishes us—the vision we have for our industry and our people. We want to transform the current services in security solutions. That is not a minor vision; it is a huge vision, and we need to do a lot of things for that. The way we provide our services is what differentiates our services from our competitors. In Mexico, we have serious competition. Securitas takes all of its internal processes very seriously. Of these, one of the most important is our hiring and selection process, which is unique in the industry. There are rigorous exams that must be passed in order to become a Securitas guard. That ensures we are hiring a professional person with a background check, who our clients can rely on for security.

What is the biggest challenges right now for Securitas?

The base of our services is still people. The labor force can be the biggest challenge right now, especially in the northern part of the country near the border, where the manufacturing industry often gets first choice of the most qualified employees. Our other challenge is getting into new segments of the market. The majority of our clients are currently in a few sectors: automotive, manufacturing, education, and logistics. There is a lot of potential in airports, healthcare, logistics, and high rises. The challenge is to convince our clients that we have the specialized training to meet the specific needs of their sector. We have expertise from our work in other countries and can deliver the best practices as a result.

What are your goals for Securitas in the next few years?

We still have potential segments for our market. We want to expand our footprint around the country in areas such as airports, the healthcare sector, high-rises, and logistics. We will not lose our vision to approach those segments. We will maintain our focus to transform the current services into real security solutions in line with the global vision of our CEO Alf Göransson. These are the next steps for us—trying to educate the market in that way.