How would you assess your clientele?
Alfardan Group is known for conducting business in a way that sets exacting standards, which is quite visible through the excellence, leadership, and quality of our products and services. It is this shared value with clients that allows us to meet their needs and the types of products and services they expect from us. We deliver state-of-the-art products and services by investing heavily in the latest technologies and innovation, while ensuring these investments are met with superiority, luxury, and transparency. The core is trust and reliability. Our broad expansion into other industries from jewellery and luxury watches to currency exchange, property development, hospitality, automotive and industrial equipment, investments, and maritime services is consistently supported by our high-profile clients because of their trust in us. They experience the consistency in our services across all sectors, and we continue to maintain these established standards with a firm commitment to providing an ever-evolving market with what it needs most.
What competitive advantage do you have for distributing certain brands?
We have successfully established ventures in a wide range of industries, with a special focus on luxury and high-end markets. We maintain a high level of qualifications for our teams, ensuring they are widely-experienced, and we continue to train them to keep them on par with international practices. Yet, we always remain true to our commitment to family values, quality, excellence, integrity, social responsibility, and professionalism. At the core, our efforts are an uncompromising commitment to honor the values of the company's founding father Ibrahim Alfardan, whose vision and character have guided our business. We have earned the trust not only of our customers, but also of leading global brands seeking to expand into Qatar and the region.
Alfardan Group announced the launch of the Marsa Arabia Resort luxury development project. How will this be different?
Marsa Arabia Resort is Alfardan's latest major venture in integrated luxury lifestyle development and part of its initiative to boost international hospitality offerings and commitment to supporting Qatar's progress in diversifying the economy through tourism. As Qatar is positioned to become the preferred luxury destination in the Middle East, we are bringing an exclusive development masterplan to the market that transcends the boundaries between residential living and hotels. The landmark project is strategically located within Porto Arabia along the Pearl Qatar waterfront, featuring an architectural design that reflects both the Arabian and Andalusian cultures. Our aim for it is to showcase an entirely new way of living, with world-class facilities and amenities under the management of the St. Regis brand. The tourism sector is at the heart of our core offerings, and we are always guided by the vision of Sheikh Tamim Bin Hamad Al Thani, Amir of the State of Qatar, to build a highly developed and sustainable nation. We will continue to build our offerings following this agenda in line with the Qatar Vision 2030 and take advantage of the strong momentum in Qatar's tourism and hospitality sector. The current developments in the sector, including infrastructure investments, are massive, and there is upward of USD200 billion for new projects. The generous support of the Qatari government to sustainable development further reinforces our confidence in significantly contributing to and tapping into our business capabilities to strengthen Qatar's presence on the global tourism map.