May. 4, 2020

Salem Bin Ashoor

UAE, Abu Dhabi

Salem Bin Ashoor

General Manager & Chief Representative, BP

“Our aim is to explore conventional and unconventional means to enhance and build better value for our partners.”


Salem Bin Ashoor joined BP in 2000 as a marketing advisor for BP Middle East. In 2005, he became the communications and external manager for BP Dubai, Sharjah, and Oman. In 2009, he was appointed advisor to the BP Middle East regional president, where he was involved in setting up BP's business in Basra. In 2010, he was the communications and external affairs vice president for BP Iraq and was appointed as vice president of government relations for BP Middle East in 2015. Now General Manager and Chief Representative of BP Abu Dhabi, he is responsible for BP's shareholder engagement with ADNOC Onshore, ADNOC LNG, and ADNOC Logistics & Services.

What are some of the defining features of BP's operations in the UAE, and how will BP undertake deeper investment in Abu Dhabi?
Our association with Abu Dhabi includes our joint-venture partnerships with Abu Dhabi National Oil Company (ADNOC), our 10% share in ADNOC Onshore, 10% share in ADNOC LNG, and our 10% share in the Natural Gas Shipping Company (NGSCO). This long-standing relationship between BP, ADNOC, and Abu Dhabi has developed over time. Having access to ADNOC onshore, the most significant asset in Abu Dhabi demonstrates how deep BP's commitment is to the Emirate. Moreover, ADNOC LNG forms a key component of our local strategy. Overall, it is an essential business model for Abu Dhabi. In addition to this, we are also exploring new opportunities and looking at how we can further invest in the country. ADNOC is interested in increasing oil production and increasing its exports of gas, and we are proud to be a part of that journey. BP is also helping ADNOC in many strategic areas; for example, we are helping them become more efficient and more performance-driven to deliver a safer and more reliable operation. We also have several secondary delegates working in various parts of ADNOC. With new partners entering the country, this is a healthy sign for the entire local industry. What's more, there is also considerable opportunity for the UAE and Abu Dhabi to realize the same kind of technological development that we have witnessed in other parts of the world. Fundamentally, we will be involved in helping increase oil production, bringing new technology, sharing best practices, and developing local capability. We also aim to explore conventional and unconventional means to enhance and build better value for our partners.

How does BP use enhanced oil recovery (EOR) to maximize recovery from assets? Moreover, how do you assess Abu Dhabi's EOR targets?
When we experienced a drop in oil prices, EOR was less of a priority for many organizations. ADNOC, however, was focused on how to best balance its operations while it was also evaluating the best approaches to EOR from a value-added perspective. BP focused on bringing technologies and techniques, like reservoir modeling, to support these efforts. Furthermore, we assisted ADNOC to establish a sub-surface center of excellence to develop their overall subsurface capability, in particular, focusing on how to utilize the reservoirs in the best possible manner. Likewise, we are pioneering EOR technologies in the Bab field to maximize oil recovery in an efficient way. We play a role in supporting ADNOC on the long- term development of the sub-surface and surface dynamics. BP has deployed subject matter experts to work alongside ADNOC in its HQ, many of these secondees aid in technological development, particularly in the areas of big data analytics and AI. We also work with ADNOC to study ways to access the substantial gas resources tied up in gas caps. ADNOC has embarked on a new journey that is driven by the UAE's leadership, and the whole industry is shifting from an upstream-driven approach to a full-value approach. A significant strand of this strategy involves finding the right markets and providing the correct products for those markets. We are also looking at how we can become more efficient not only in producing extra barrels but also identifying which are the most cost-effective, all the while supporting ADNOC to deliver a safe and reliable operation.

Can international oil companies hope to be taken seriously as significant players in the energy transition?
At BP, we try to respond to the market and to consumer demand, which presents a dual challenge: the growth of energy demands against climate change. This is why BP is applying technology to improve our efficiency and reduce CO2 and other emissions from our operations.