Feb. 12, 2019

Nayla Haddad


Nayla Haddad

Managing Partner, E-Fitness Nigeria

“Nigeria definitely has its specific challenges and setting up E-Fitness in Nigeria didn’t prove to be an easy venture.”


Nayla Haddad is the Managing Partner of E-Fitness Nigeria, a health, fitness and beauty center established in Lagos in 2017 with the sole purpose of providing simpler yet more efficient ways of living a healthy lifestyle with technological assistance. She is also the Managing Director of Asia Town a leading fine dining Asian fusion restaurant and event center located in Port-Harcourt and operating since 2012. Prior to moving to Nigeria, she worked as a brand manager at the Dubai and Geneva offices of Procter and Gamble (P&G) for five years. She holds a Master’s Degree from Institut Supérieur de Marketing du Luxe- Paris as well as a Bachelor’s Degree in Finance from the American University of Beirut.

What were the drivers behind your decision to enter the Lagos market with E-Fitness?

The current fitness, health, and beauty trends worldwide have showcased a blend between aesthetics and technology. This growing field has been delivering outstanding results. Here at E-Fitness we aspire to be pioneers of aesthetic technology in Nigeria and we have achieved this by being the first to introduce cutting edge technologies in the Lagos market such as Fat Freezing, EMS, and Styku 3D body scanning.

How do you plan to further scale your business in Nigeria and what are your expansion plans in terms of geographic locations or services?

Our team is always scouting for the latest technological trends in health, fitness and beauty. We, at E-Fitness will surely be expanding geographically by adding new branches and growing our portfolio of services by introducing new machines and technologies.

How would you assess the process of setting up a business in Nigeria? Are you already seeing return on your investment?

Setting up a business in general requires a good business plan, thorough execution and appropriate on-going management. Nigeria definitely has its specific challenges and setting up E-Fitness in Nigeria didn't prove to be an easy venture. One of the most difficult challenges was creating awareness about the services we provide. In terms of return on investment (ROI), this business is looking promising. People are really interested in being physically healthy and fit and want to achieve the best results in the fastest and most efficient way.

Fitness and Fat-Freezing treatments are becoming an increasingly prominent trend globally. What trends do you foresee in the fitness space in Nigeria in particular and where do you see the sector going?

People have been highly receptive about Fat Freezing, as this technology has been delivering great results and remarkable transformations, while being completely safe and FDA approved. The sector proves that it has a significant potential and a very promising outlook.

What is your outlook for 2019?

More success stories, more of our efficient and reliable services, and of course more customers who share our passion for health and fitness.