COSTA RICA - Telecoms & IT
General Manager, Café Televisión
Héctor Alfaro is General Manager of Café Televisión.
Café Televisión was established as an initiative to create and promote a dramatic TV series industry to export to the world. The idea was to rescue popular culture and promote Costa Rica as the beautiful place it is and provide a platform for our country’s talent. In October 2016 we presented our first two TV productions “La Maria” and “Fieras” at MIPCOM in Cannes, so our evolution and growth in such a short time have been positive.
Insofar as we have a low participation rate and these represent huge markets, we are producing for the international market.
The main challenge is attracting investment to start a new industry in a field in which we have no background. This makes our task difficult, but the dream of all the people who are part of Café Televisión keeps us going.
This sector is growing a lot and becoming lucrative, which will start to draw in more investors and talent.
Our chief goal is to grow the Costa Rican television industry by internationalizing our series and showing the rest of the world Costa Rican culture through programs such as “Elisa.”
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