Apr. 30, 2021

Fabián Ferrari


Fabián Ferrari

Director General, Getnet

“The market in Mexico has changed significantly as a result of COVID-19. When something like this happens, it hurts small merchants the most.”


Fabián Ferrari is Director General of Getnet México. He has a degree in economics with a specialty in finance. He holds over 20 years of experience in banking, having led various departments within Santander, including corporate banking, treasury, and others. Over the past three years, he has been in charge of developing Santander's strategy for acquisition and incentivized the acceptance of cards in the Mexican market, helping report double-digit levels of growth year on year.

What main opportunities did Santander identify in the Mexican market, and what motivated it to launch Getnet?

Mexico is still a market with a significant opportunity because 85% of all transactions involve cash. In Mexico, we have an electronic payment penetration of around 15-16% while in Latin America it is 25%. We have an opportunity for growth in Mexico with our new brand Getnet, which we launched in 2020. With this new technology, we are certain we will make a difference in payments. We will have major opportunities within Mexico because the market is not yet mature.

What is your main differentiator or added value in Mexico?

In the payments market, you need to look for different kinds of clients, such as small payments from the SME segment rather than just the corporate clients. We have an offer that reaches out to three segments: the corporate, the middle level, and SMEs. Getnet's objective is to connect all merchants no matter their size and help them achieve their goals through payments technology. We have a strong offering for the corporate and middle segments, with not only an omnichannel solution that we can give to our clients in all fronts but also an administrative way of consolidating all their transactions. We have a complete offering in Mexico right now for this segment. We are working on delivering the same quality and experience for small merchants. For example, we launched a new solution in which we will offer our SME clients a webpage that pays for an e-commerce solution that we will grow for them end to end. It will cost MXN299 per month, and all customers have to do is call us and provide us with some information. We can create the entire webpage for them in a few days, with not only the e-commerce landing page but also the payment terminals.

What were your main priorities for 2020, and were you able to achieve them?

Our main priorities for 2020 was first to launch the brand, and we have done a great job. Now, we will launch the first phase of marketing of our brand in Mexico. Getnet is the new solution for payments that Santander is delivering to the market, and its goal is to solve all the payment solutions of clients all around the world. We have many plans for e-commerce solutions but will focus on corporate and retail clients that have our solutions with our platform.

What role do you envision for Getnet within the e-commerce market in Mexico?

The market in Mexico has changed significantly as a result of COVID-19. When something like this happens, it hurts small merchants the most. I always ask our sales team to help SMEs, they are the base of our economy, and we need to help them grow; if they grow, we all grow. We need to give them solutions that are out of the box to help them sustain their businesses. Our first priority is to ensure we provide them with suitable merchant services so that they can have new solutions, for example delivery and e-commerce payments, which most of our small clients do not currently have. I also want to consolidate our current clients who are extremely familiar with our service. Our net promoted score is 80, and service is one of the most important things that we want to ensure. This includes working from home, as we need to take care of our people. 2021 will not be the same as 2020 but will be better. The first quarter will be difficult and perhaps so will the second, so we need to analyze that and make the correct decisions to give our clients the right e-commerce solutions to give customers at home the things they need.