Oct. 22, 2021


Carlo Villamil

Colombia

Carlo Villamil

General Manager, Motorola

TBY talks to Carlo Villamil, General Manager of Motorola.

BIO

Carlo Villamil holds bachelors and master's degrees in electrical engineering from Universidad de los Andes and an MBA from the University of San Pablo in Madrid and strategic marketing management at Harvard Business School. He has more than 20 years of experience in IT and telecommunications companies such as Millicom International Cellular (Tigo), Wavy Global, and ETB.


What factors were behind your growth into second place in the market?

The first reason is our engagement with consumers in Colombia with the brand. We made great efforts to maintain our sales force and keep our channels open in order to stay in contact with our consumers. We did a great job in this aspect, though we also focused on keeping stock in the right place after the pandemic occurred. We managed to deliver to our main consumers in the country: the carriers and retailers. It is also necessary to highlight our strong portfolio of products. Part of our mission at Motorola is to democratize mobile technology, bringing incredible features to more people at all price points. We have a passion for using communications technology to bring individuals closer to the rest of the world, no matter their budget or their priorities when it comes to mobile technology. We know smartphones are a big part of consumer's lives, which is why our product strategy is focused on delivering features consumers want, developing reliable products users can rely on, and making innovation more accessible. With each of our franchises, we are bringing meaningful, disruptive innovation to every type of consumer

What will be your main goals for expansion in 2021?

We have three important pillars in our business strategy: to be practical with our business and invest in core markets, to focus on innovation we can monetize, and to drive consumer centricity throughout the entire company and the products we create. In Colombia, we need to maintain our position and continue to grow, as there is a great deal of space now in the market. We have stiff competition from new commerce that have deep pockets, though the main goal is to maintain our positioning, gain some additional market share, and play hard in the high tier. This year, we will have the 5G launch from some carriers in Colombia, and we have a nice and complete 5G portfolio in Motorola. 2021 will give us the opportunity to play hard in the higher leagues.

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