The Business Year

Sheikh Saud bin Nasser Al Thani

QATAR - Telecoms & IT

Broad Ways

CEO, Ooredoo Qatar

Bio

Sheikh Saud Bin Nasser Al Thani became CEO of Ooredoo Qatar in 2011. He has led Ooredoo Qatar to build on its position as the country’s preferred communications provider and supported the expansion of its product and service portfolio, in addition to making Qatar one of most successful and consistent markets in the group. Ooredoo Qatar’s dominant market performance was illustrated by the 2012 capture of over two thirds of Qatar’s overall market revenue growth, half of the mobile market revenue growth, and four-fifths of all new mobile customers. As a result, the company’s revenue in Qatar exceeded QAR6 billion for the first time in Ooredoo’s history.

Ooredoo has become an international communications company with a global customer base of more than 92.9 million people. What strategies have fuelled this transformation? Since announcing our rebranding to Ooredoo […]

Ooredoo has become an international communications company with a global customer base of more than 92.9 million people. What strategies have fuelled this transformation?

Since announcing our rebranding to Ooredoo in February 2013, we have delivered on a number of initiatives that advance us to the next level as a leading community-based communications company. Each of our markets has a customer experience program driving advances in our products, services, stores, and network. These programs aim at forging deeper and stronger relationships with our customers. Our organic growth is fuelled by the connection with our customers, built upon strong levels of service and the reliability provided by the best networks. Here in Qatar, we have launched ultrafast 4G services in 2013, and continued to roll out our nationwide fiber network. Meanwhile, our award-winning rewards program, Nojoom, is now the most popular of its kind in Qatar. Looking ahead, we see great opportunities for growth in data. With the International Telecommunications Union predicting that by the end of 2013 one-third of all mobile subscriptions will be mobile broadband, we aim to develop our network to meet growth in demand for data services.

What do the recent changes to the company mean for Ooredoo and the customer?

The new brand has added vigor to our operations, increased our global recognition and won us international acclaim. On the international front, we continue to improve our visibility and community engagement through initiatives such as “Play for Dreams” and mobile health clinics in partnership with our global brand ambassador Lionel Messi and the Leo Messi Foundation. We recently announced our sponsorship of the Paris Saint-Germain football club and launched community-coaching programs across our footprint to provide life opportunities for young people. In Qatar, market awareness of Ooredoo has reached 100%, and brand equity has steadily grown as customers welcome our human growth message. We have launched life-enhancing services, such as the 4G Mobile Broadband, Ooredoo Fiber, Business Fiber, and the Ooredoo App, and we will continue supporting our customers pursue their dreams and aspirations.

What benefits has Ooredoo seen since the new Mobile Number Portability (MNP) regulations came into place?

We were the first operator in Qatar to offer our customers MNP services, which we launched in January 2013 under the direction of the Supreme Council of Information and Communication Technology (ictQATAR). The free service has made it easy for customers to retain their existing mobile numbers when switching operators in Qatar. We have seen an incredible response and people switching to us have cited our superior network, greater value, and higher level of customer service than our competitors as the primary deciding factors in their choice.

What role is Ooredoo playing in building Qatar’s knowledge-based economy and working toward the Qatar National Vision 2030?

It’s quite simple really. Qatar Vision 2030 draws its strength from human resources, which is why we are highly focused on people and the development of their skills. Becoming a knowledge-based economy is all about creating the right leadership skills. We are also building a network that enables companies to develop their knowledge-based services. Ooredoo launched the first and only 4G service, delivered Fiber-to-the-home and supported the best and most reliable network in 2013—this is the foundation that companies, schools, universities, and NGOs can all use to extend their reach and enhance their online resources.

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