What have been your main achievements over the last few years?

BLOM Bank Jordan is a foreign bank working in Jordan. We were established in 2004 in Jordan and concentrate on retail banking. We benefit from good experience and management in Lebanon in the fields of infrastructure, IT, and retail products such as credit cards and e-banking as well as car and housing loans.

Are there any challenges in the Jordanian financial sector?

All banks are changing now toward fintech and e-payments. I see the challenge as twofold: the cultural shift with customers who are less aware, and the risks that come with highly educated customers. Cyber risk is important, and BLOM Bank has the best IT solutions. We continue to develop security solutions and have received many regional recognitions for the security of our IT solutions and systems.

How does digitalization factor into the bank's operations and strategy?

Digitalization in the Jordanian banking sector as a whole has developed over the last two years, especially e-banking and online payments. We have software that allows any customer to pay any invoice through the internet and mobile banking. E-cash development is growing in Jordan as well.

What role does Jordan play in BLOM Bank's portfolio?

We are working to develop products, but the greatest challenge is the macroeconomic situation. This directly affects banks, especially in retail banking. Jordan is almost on its own in the region, and we face the challenge of how to progress without fully open borders. But the banking sector here still has significant opportunities to develop. It needs more development, and we can do a great deal more in e-banking.