COLOMBIA - Tourism
General Manager, Mareauto Colombia S.A.S, AVIS Colombia
Andrés Hernández holds a degree in economics from Universidad del Rosario and a PhD in business administration and strategic management from Aden Business School. Prior to his current position, he has held leadership positions at Lloyds TSB and Banco Pichincha.
How would you describe 2018 for Avis in Colombia, and what expectations do you have for 2019?
In Colombia, Avis has consolidated itself as one of the top-five care rental companies with a fleet of 560 cars in the rental car business and 2,500 in the long-term business. At present, we have offices in the seven most important cities of Colombia, mainly in airports. By 2019, Mareauto, as the operator of Avis’ franchise in Colombia, expects to continue to strengthen its operations in the B2B segment.
In a regional context, how important is Colombia for Avis?
Mareauto Colombia has achieved a relevant place with Avis in Latin America and the Caribbean. In 2018, we were awarded as the fastest growing franchise in the region.
How has the renting business changed since Avis entered the Colombian market?
Mareauto has been operating the Avis Colombia franchise for the last 10 years. During the first five years, Mareauto completed its learning curve in the Colombian market, and in the following years has been gaining market share with two-digit sustainable growth. Our presence in the market has fostered the competitiveness of the sector.
What major challenges remain for the Colombian market? What can we expect from the tourism sector in the coming years?
Avis has high expectations for the coming years; the impulse that the new government wants to give to the competitiveness of the country is a factor that allows us to project great growth in strategic sectors of the Colombian economy, making more companies consider us for integral mobility solutions to support their operations.
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