Jan. 25, 2022


Areej Mohsin Haider Darwish

Oman

Areej Mohsin Haider Darwish

Chairperson ACERE, Mohsin Haider Darwish (MHD)

Mohsin Haider Darwish LLC constantly focuses on remaining ahead of the competition and differentiating itself in a challenging market.

BIO

Areej Mohsin Haider Darwish is the chairperson of automotive, construction equipment, and renewable energy cluster of Mohsin Haider Darwish LLC. Having graduated from Sultan Qaboos University with a bachelor's in computer science, she started her career with Petroleum Development Oman as a programmer. She is an outstanding example of successful women's empowerment and an inspiration to all industry peers. She has been the recipient of numerous awards over the years in recognition of her achievements and as a strong role model for other women, including Forbes Middle East's Power Businesswomen 2021, CEO Middle East - Women of Influence in Arab world 2021, and Arabian Business - The Arab Power list 2021. She also sits on the boards of numerous companies.


What have been the company's main activities in the past year?

2020 was an unprecedented and challenging year in various aspects due to COVID-19. Keeping our goals and objectives in mind, we worked on overcoming the challenges by revisiting our strategy, identifying the potential issues and developed an action plan. We adjusted our business processes to reduce the risk of staff exposure and mitigate possible effects. Our focus was to continue the success of our existing brands and increase our market share. As technology and digitalization was at the fore, and customers remained our focus, we introduced e-commerce as a point of sale versus the traditional method. We also introduced new brands and entered into new partnerships that would not only diversify our revenue but also align with the nation's objectives of Vision 2040.

Which products and brands did you decide to bring to Oman?

Staying ahead of the competition and being able to differentiate ourselves in a challenging market is the key to success, as we see changes in the consumer landscape. The group is working on major expansion plans that are drawn up by studying the business environment. Our business model has evolved in line with the rapidly changing business environment and Oman's Vision 2040. Whilst deciding on the products and brands, first and foremost we look at the quality and value that we provide to the customer, as we are looking at establishing long-term relationships with our customers. We need to think beyond and venture into sectors that will continue to lead in the future. Considering this, in the automotive sector, there will soon be a shift to electric cars. Likewise, sustainable energy is the future of tomorrow as we look to conserve and protect our environment and it's one of the key objectives of Vision 2040. We aim to be the pioneers in providing green and sustainable solutions and are working on solar panels projects to expand our portfolio. We also see immense potential in the healthcare and technology sector and are working on diversifying in them.

Where do you see your portfolio diversifying?

Oman's vision for the future is diversification into sectors that show a great deal of potential and growth. The consumer market in Oman is growing, and so is the infrastructure and logistics network. The sectors that show promise are logistics, technology, infrastructure, and renewable energy. We have already diversified into the logistics sector and will continue to work on our digital transformation strategy to bring innovative products in the technology sector. Green investments are the future. With increased focus on conservation of natural resources and preservation of the environment, the focus is trending toward this, and we are actively pursuing the solar panel project.

What can be done to see more women in executive roles?

Today's women play an active role in society, culture, and business. Omani women have carved a niche for themselves across all sectors. Women in Oman have been given the platform to grow and fulfill their career aspirations as they are considered a pillar of development. It is commendable that we have Omani women at the helm of key positions, and they are making a key contribution to the growth and development of the nation. However, to further promote their growth, it is important to provide them with a suitable environment in order to participate in economic and social development. They need to come out of their comfort zones, challenge themselves, and be willing to take risks in order to grow continuously. Promoting women's education, training, mentorship, and professional development will also pave the way for more women in executive roles. I believe the sky is the limit for women, and there are no barriers to their success if they pursue their paths with determination and believe in themselves.

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