The Business Year

Nashat Bukhari


Amadeus Saudi Arabia

General Manager, Amadeus Saudi Arabia


TBY talks to Nashat Bukhari, General Manager of Amadeus Saudi Arabia on digital economy sector.

What role does Amadeus play in Saudi Arabia’s digital transformation, and how are its priorities aligned with Vision 2030?

Amadeus is a global technology company listed on the Spanish Stock Exchange with 19,000 employees connecting over 1.6 billion people a year to local travel providers in over 190 countries. The company started more than 30 years ago as an IT system provider for airlines before evolving into a leading company providing advanced-technology solutions for the global travel industry. Technology has always been critical to developing global travel, and increasing scale and access, something that mobile devices, AI, and data analytics are continuing. As such, we are positioned at the heart of the country’s digital transformation.

How do you expect demand for the Live Travel Space to evolve?

Today, our Amadeus Travel Channels business embraces the concept of Live Travel Space, a new concept powered by cloud technology called Amadeus Travel Platform, a robust platform built on open systems that harnesses the intelligent use of data and integrates new interfaces and architectures to provide our travel channels with B2B- and B2C-level access to all global travel content in one single place. As 80% of consumers worldwide now own smartphones, travelers expect information on demand for new content, destinations, and a better booking experience. At Amadeus, we develop technology every day, harnessing the intelligent use of data and integrating new devices and architectures to deliver personalized and integrated journeys. Our technology ensures transparency, choice, and simplicity for travelers and gives our customers the tools to drive growth and efficiency.



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