Dec. 25, 2021


Adel Mardini

Oman

Adel Mardini

Founder & CEO, Jetex

Jetex's business philosophy centers around delivering bespoke services at its extensive global network of private jet terminals and lounges in more than 25 countries worldwide.

BIO

Adel Mardini launched Jetex in Dubai in 2005 and drives the company's innovations and strong global growth through his hands-on leadership and attention to detail. A board member of the Middle East Business Aviation Association (MEBAA), Mardini is also an active member of the World Economic Forum and the Young Presidents' Organization. A strong believer in corporate responsibility and giving back to the community, he is involved in numerous charitable activities and developed the first partnership by a general aviation company to champion and support electric aircraft for short-haul flights.


Which strategies has Jetex been implementing to provide more innovative and unique

experiences under this new reality?
People began traveling more frequently, and we also see new customers shifting to private aviation from first and business class. Private jet operators are exceptionally busy as well: in the past, they used to fly an aircraft for 60 hours a month, which has since increased to more than 100 hours. Because of the restrictions related to COVID-19, many travelers are still uncomfortable flying commercial airlines. Flying by private jet was once luxury; however, today, it is a necessity and a matter of safety.

As a global company, Jetex continue to develop and deliver solutions to customers worldwide. Under which foundations does your expansion plans are based on?

We always focus on and invest in passenger comfort. Flying private means paying USD7,000-10,000 an hour, and we respect our passengers' time. Jetex has created a unique model where we merged top aviation professionals with luxury hospitality expertise. Protecting the environment is also high on the global aviation agenda, with our customers become increasingly aware of the carbon footprint of travel. Jetex has reiterated its stance toward reducing carbon emissions by making it easier for customers to avail SAF at certain locations in Europe. As a one-stop shop aviation service provider, we are pleased to be able to include SAF arrangements as part of our world-class services for customers looking to meet the challenge of carbon neutrality. SAF gives an impressive reduction of up to 90% in carbon emissions over the lifecycle of the fuel compared to traditional jet fuel and complies with RED sustainability criteria. People remain the main asset of the Jetex brand. We invest in recruiting, developing, and retaining the best talent in the industry, as well as attract professionals from other industries—such as luxury hospitality and IT—to ensure that aviation benefits from the wealth of knowledge and experience they bring with them.

Jetex has signed a partnership with the American Hospital Dubai. How will this contribute to the medical tourism in the Middle East?

Jetex is constantly developing its portfolio of commercial partnerships to offer better service to customers. We have partnerships with medical providers such as the American Hospital in Dubai, to facilitate a safe and seamless global healthcare solution for patients. We have helped to bring many patients from Africa to Dubai as well as to Cleveland Clinic in Abu Dhabi. We have also flown patients between Africa and the US. Jetex has agreements with several medical evacuation operators to ensure that we can offer the most appropriate solution to every patient wherever in the world they want to receive a treatment. Not all medevac operators have the capacity to operate in COVID-19 conditions; therefore, we always work with many partners to deliver the best value and solution.

What are your primary objectives for the next 12 months, and how much importance do you give to short-term goals?

2020 was the Year of the Virus, 2021 is the Year of the Vaccine, and we are optimistic that 2022 will be remembered as the Year of the Recovery Year. We had a robust first half of 2021 at our flagship Jetex VIP Terminal in Dubai, where we witnessed 449% increase in movements over the first six months of the year, with more than 5,000 movements. Naturally, Expo 2020 will play a major role in the coming months for our operations at Jetex VIP Terminal in Dubai. We look forward to welcoming many official delegations, including heads of states traveling to Dubai to participate in the National Day celebrations that are part of the program. Jetex VIP Terminal is the closest and most convenient airport to the site of Expo 2020 Dubai. With almost 200 country pavilions, we expect to welcome at least 100 official delegations within the six months of the event.

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