TBY talks to Anthony Safo, Country Manager, Kenya Airways, on the sector.

Anthony Safo

What role does Kenya Airways play in facilitating tourism and trade between Kenya and Ghana?

Currently, Kenya is one of the best tourism destinations in Africa, and Ghana is a fast-growing destination as well. Kenya Airways facilitates cross selling of both destinations. I also see an increase in collaborations between travel agencies and hospitality providers, using technology to increase synergies. In terms of trade, Kenya is one of the largest producers of tea and flowers. Ghana produces shea butter, which is an extremely sought-after product in Kenya. There is a daily direct roundtrip flight between Nairobi and Accra, and traders must do more to engage in direct trade instead of exporting products outside the continent only for the other party to import these goods later. The new airport extension, along with new hotels, railways, and other developments will certainly bring more business and investment opportunities.

What are your expectations over 2018?

Kenya Airways will expand its capacity, and I expect better service, including better use of modern technology and engagement with clients. The government has put certain policies in place and we expect a boost in the local economy, which should translate to better performance by the airline.