In 2002, prior to deregulation, there were 8.7 million air passengers annually in Turkey; in 2012, we are at almost 60 million. Within 10 years, the number has jumped seven times.
One of the major factors in the growth of Turkey's transportation sector has been competition. Turkish Airlines was the only carrier, and competition has helped to stimulate demand because without competition you don't have much advertising or campaigning.
If you are price sensitive there is a good reason to buy our tickets. This is because we are price effective and we offer low prices. If you are product sensitive then it is also wise to buy our tickets, since we are cheaper for the same product.