Ivan Ballesteros

Executive Director & General Manager, Lenovo Mexico

We have a huge manufacturing site in Monterrey where we manufacture for the US and Latin America, as well as for Mexico's internal use. We don't manufacture all types of products; instead, we only manufacture desktops for the corporate sector. However, we are currently thinking about expanding this space. The biggest strength of Lenovo is its emerging markets. We look for countries that have a low PC penetration rate. India, Brazil, and Mexico all have below a 25% penetration rate, meaning those countries have huge opportunities. Toward the end of 2012, Lenovo bought the second largest PC vendor in Brazil, and it opened a manufacturing site in Argentina. We are now the number one vendor of PCs in India. In Mexico, we are the number two vendor, and we want to go for number one. Smartphones are another key area; we expect to introduce them in 2Q2013. We have completed a joint venture with EMC, the largest disk supplier here. We want to sell storage and new products with it. We have also entered into the server and workstation business. We are driving new lines in Mexico, plus our traditional desktops and laptops for both corporate entities and consumers.


Scott Overson

Director General, Intel Mexico

Mexico is an extremely important market for us for many reasons. One is that it is a very important consumption market—the 10th largest in the world—and it is the fifth largest emerging market. Mexico is very important because it is both large and growing very fast. The other reason that Mexico is important is due to the operations that we have in Guadalajara, where we have a design center that is one of four or five similar design centers that we have around the world. The center performs very advanced engineering, and it has the highest penetration of Master's and PhD graduates of any site in Mexico. They are working on everything from education-specific products to PC chips to product validation and testing. It really focuses on the latter stages of design, and it does a lot of market testing. We have gone from around 30 staff to 1,000 in just over 10 years with the support of the government. Intel recently announced a significant investment of $177 million in Guadalajara. We are in the process of designing a new building and adding about 400 new engineers. This is another example of why Mexico is important to Intel and what it does.


Sergio Rosengaus

General Director, KIO Networks

Serving SMEs in technology has always been a hurdle throughout the world. Generally, the companies are family owned with no specific IT person and little interest in technology. To get them to use technology, we have worked very hard to build a subsidiary that is able to work with smaller companies that need only 20-30 domain names and a website to communicate with customers. This leg of the business was built to be extremely easy to use and very low cost. This company, SuEmpresa.com, was specifically designed to serve SMEs. As described, companies can purchase on-demand services from a single email account or a domain, build e-commerce stores, and backup their information in the cloud. Obviously, everything as a service is charged to their credit cards or any other easy way of payment. This initiative has been very well received by the SME community. However, with the lack of trust in credit card transactions in the Mexican e-commerce market, there is still work to be done. The banks have done a lot to increase confidence and e-commerce is gaining traction—people are beginning to feel more comfortable.


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