AFTER SALES
We have been operating in Colombia since 1959, and we know consumers' needs in terms of after-sales services. Therefore, we do not hesitate when investing large amounts of money in our after-sales departments and services.
PLANNED INVESTMENT
Colombia has lower motorization levels than countries such as Peru and Chile, and that represents a unique opportunity. If the country materializes all the infrastructure projects and investments it plans, the industry could easily reach a sales figure of 450,000 units per year.
GOOD RECORD
We expect to close 2013 with something around 300,000 sales. Overall, I believe it will be another key year for the industry, which has enjoyed a couple of very good years.