Juan Carlos Puente

President, Whirlpool Mexico

Mexico is ranked in the top 10 regarding the consumption of appliances in the world. The domestic market is very important; as well as being a global operating platform to export to North America, meaning the US and Canada, and the rest of the world. The proximity to the US, the largest consumer of appliances in the world, is very relevant for our business. China will be very close in the near future, but for now, it is still the US that demands the majority of appliances in the world. We have three R&D centers here in Mexico, one for washers, one for ranges, and one for refrigerators. Our R&D produces technology for Mexico and the world; we support the science that we have here, but we also have our global technologies and tech centers around the world working on different things. We can have people in China, India, the US, and Mexico working on a project together. I think many people are looking to Mexico as a potential growth engine, bringing investments, products, and services into this market. Our mission is to focus all our resources to satisfy our customers.


René Schlegel

President, Robert Bosch Mexico

The importance of Mexico is clear: strategies are easy to develop and growth is steady. Considering Mexico as an export market, we can compare the country directly to Turkey, Indonesia, or other established and developing regional hubs. In that tier of export platforms, Mexico even has advantages. The main reason is the demographic dividend, which is very apparent in 2013. The strongest birth rate year in Mexico's history was 1994, when 3 million people were born. These are entering the local labor market now. This is symbolic and will set the pace for the next 20-25 years, when we will see the development of a very nice age pyramid with a huge amount of workers and very few dependents on the top and lower sides. Meanwhile, there is a clear decline in the number of immigrants heading to the US. Whether we need the wall at the border is up for debate; the net immigration has been zero, which is a clear indication that many Mexicans are deciding to stay home because more and more jobs are becoming available here.


Ronaldo Duarte

Vice-President of Consumer Electronics, Samsung

Samsung Mexico was established in Mexico in 1988 as a small branch office focusing on sales. In 1995, we established a company in Mexico called Samsung Electronics Mexico. For Samsung, it is very important to be here, because from here we deliver many global products to the US and Canada. In terms of Samsung, Mexico belongs to the top-15 companies worldwide under the Samsung name. We have two plants here, in addition to the main headquarters in Mexico City. Mexico has one of the Samsung's biggest plants in terms of our TV business outside of South Korea. We are producing almost 13 million TV units per year in Tijuana in a 272,000-sqm plant; it is huge. More than 75% of what we produce goes to the US and Canada, 20% stays within our domestic market, and the other 5% goes to Central America. Mexico belongs to our North American headquarters and our Latin America headquarters is in Brazil, which also supplies South America. In spite of economic problems, we are in very good shape. The trend throughout 2012 has been very positive.


Armando Martínez

Vice-President of Corporate Affairs Latin America, Johnson Controls

Mexico has the largest employee headcount at Johnson Controls outside of the US at 26,400 employees. Mexico has a great advantage in its people. Skilled labor and well-educated professionals are available in almost all regions of the country. Our company has four different businesses: building efficiency, power solutions, seating and interiors, and electronics for cars. The automotive industry will be the biggest area of growth. The last plant that we built was constructed in Querétaro in 2012. We are expecting to build another two plants in 2013 and 2014, which will be in the northern part of Mexico. We are looking for places to install these facilities at the moment. We have a strong market share in all of our businesses, and we have a powerful culture of leadership. It is challenging to gain more market share, but we are growing in the industry and gaining share from our competitors. We believe that Mexico has all the right elements for growth, including a very sound economic foundation, solid institutions, a great location, and, most importantly, smart and hard working people with strong family and individual values.


Koji Ishimatsu

President, Mitsui de México

Mitsui is a global trading company and an investor in many countries. In Mexico, we have a history dating back more than 100 years, when we established our first branch office here in 1910. We started in Mexico as a trading company, and we remain a trading company today. We continue to import steel and chemical products, and also export food stock such as orange juice. We recognize that Mexico has achieved a good macro-economic balance after past crises and has now become an automotive manufacturing base for the North American market. In addition, Mexico itself is abundant in natural resources like gas, oil, and minerals. The country is also very much open to supporting foreign investment. We believe there are a lot of business opportunities here. We intend to expand our infrastructure-related projects as the sector needs private participation due to the large level of investment required. We are also interested in expanding to accommodate growth in the automotive and manufacturing sectors.


José Luis Apan

General Director & Vice-President of Sales & International Services, Motorola Solutions de México

For Motorola Solutions, Mexico has been a very important and relevant country. It was the second country in which we started our globalization initiative. One of the two plants that produce technology for the whole world is located in Mexico, and that plant has almost 1,800 employees. Motorola Solutions has been in Mexico for almost 50 years now. We have had a very successful history. One of the largest markets is the government, and we have been considering its needs. For example, in the case of the oil companies in Mexico, we receive feedback from them in the design of new radio communications systems. Employees working in the oil fields or along the pipelines provide us with feedback on how to place the buttons on a radio, how big to make them, the resistance, and other design aspects like that. We considered this feedback and created a new product for oil workers, and with the feedback of many other customers in the world we came up with a radio that takes into consideration the requirements of the Mexican workforce, and it is built and manufactured in Reynosa.


Paco Lorenzo

General Manager Mexico, Nokia

Nokia has been a leader in this market for the past 10 years, and even though the market is more competitive now, it continues to be a lucrative one. In Mexico, Nokia continues to have a very solid brand preference and recognition. An important factor for us is being able to provide a breadth of portfolio from low-end handsets to what are called smartphones, or high-end handsets. The company has very good relationships with all the carriers and operators in Mexico, which allows us to have a high penetration rate and excellent coverage. It is going to be an exciting year, largely because of the growth of the smartphone. I would predict that probably the most dramatic growth will happen over 2013 for two reasons: one is that consumers will want to upgrade to Lumia 920s, iPhone 5s, and other premium phones. As the price of smart phones drops, more people will be able to afford them. The second reason is because we are observing a global tendency toward full-touch phones. Physical keypads will not disappear, but I think consumers desire the benefits of the larger screens.


José Manuel Arana

President & General Director, Tyson de México

Mexico is probably the first country where Tyson Foods is a corporation. About 18 years, we started producing food outside the US, and back then it was mainly beef, pork, and poultry products. We have positioned ourselves as a food company, and in the beginning it was the US producing and exporting to other parts of the world. Mexico was the first anchor to become an international company. Mexico is the head of many other countries where Tyson is investing, such as China, Brazil, and India, where we produce primarily chicken. We produce almost all poultry in Mexico, and import less than 2% or 3% of our volume for only very specific items. Most of our raw material is born and raised in Mexico. About 97% of what we produce here is for the domestic market. A very small amount is exported to Central America, East Asia, and Africa. In terms of demand, Mexico is constantly growing. There have been times when the growth slows down, but almost every year it is steady. It is different to the US market, where it is flat or even in decline.