Our ultimate target is to bring convenience to the Turkish consumer by offering everything a customer needs or wants online. This is a unique model for Turkey, and there are only five or six other e-commerce platforms like ours, such as Amazon or eBay, for example.
We've brought a senseof trust to internet shopping thanks to our reputation and the confidence we inspire in consumers. The business model has proven solid, and today we sell 381,000 products per day. We ship 46,000 units a day from our warehouses, 64% of which are outside of Istanbul, Ankara, and Izmir.
There are about 37 million connected people in Turkey, with about 9 million people who regularly shop online. If we don't include online banking, airlines, travel, food, and Yemeksepeti.com, we're still talking about around 4 million people who shop online at e-commerce sites.