P-Link is a networking company in the Middle East that is most famous for its small office and home office (SOHO) products. In 2017, we mainly focused on SMEs and corporate solutions. We provide Wi-Fi solutions for hotels, schools, and shopping malls. TP-Link's SME solutions are now generally accepted by the IT industry and end clients, which is one of our main accomplishments. Another accomplishment is the launch of our Neffos brand, a prime brand for smartphones. 2017 was our second year in the mobile business, and our team has done great work, launching several new products. Our products are not the most expensive; we target customers seeking a top-quality product at an affordable price. We have positioned Neffos as a prime brand of TP-Link, which has 21 years of experience. Our secret to success is that we are manufacturers and can control product costs and quality. Dubai is our regional office with many tech companies here, making it a leader in the technology sector. From here, we can predict trends elsewhere.
Nov. 1, 2018
General Manager, TP-Link MEA
Managing Director, O2 Network
Relevancy is the main challenge that all our clients face in their communication strategies. In order to become relevant to their audiences, one must start with the type of content. Brands face questions on how they can gain a space in the market and invest given the current takeover of social media in the communications world. Platforms such as Facebook enable anyone to add content and get data on who views that content. Thus, the answer to these questions lies in allocating money on content. Companies that have not adapted to the digital age face challenges, both internally and externally. Another aspect is how the government adapts to this trend and incorporates savvy employees to build frameworks for smart cities. For example, we are in the process of launching the first global Artificial Intelligence Readiness Index to test how prepared organizations, especially government ones, are in terms of comprehensively integrating AI. Market readiness has to do with regulation; as an entrepreneur, one must take risks and invest in R&D.
VP of Global Sales and former Managing Director META, Kaspersky Lab
The Middle East is in the spotlight for cyberattacks in the world, possibly more than any other region in the world. It is the richest part of the world in terms of oil and gas, and this sets the region's infrastructure apart as an appealing target for cyber criminals and cyber terrorists. According to our Kaspersky Security Network, nearly half of all the attacks that have been stopped by Kaspersky Lab in 2017 were aimed at critical infrastructure and their ecosystems. At Kaspersky Lab, we pursue a holistic security strategy, which is based primarily on risk management factors. Cybersecurity must be on top of the agenda for every CEO, CFO, and risk management department. We have a market share of 31% according to IDC, and we are proud of this number-one rating. We have always been popular with consumers because we are a trustworthy brand. We offer a well-priced, award winning anti-virus program. Our main differentiator is having the highest threat detection rate in the market.