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Crisis Management for SMEs: Digital Solutions

Thursday / Aug 27 2020 11:00 - 12:00 UTC-5

Overview

In this digital roundtable, TBY unites experts to share strategies that SMEs can integrate into their digital transformation to prepare their business models for the challenges of the market. According to INEGI, SMEs represent approximately 52% of Mexico’s GDP and create 72% of the country’s formal employment. Over 4 million companies in Mexico are considered SMEs, and of these, 95.4% are micro-enterprises. Taking into consideration the role these players have within the Mexican economy, assuring that SMEs have access to the tools and information they need to thrive goes hand in hand with assuring the wellbeing of the country.

Speakers

Héctor Nava Cortinas

CEO Totalplay Empresarial

María Ariza

CEO Bolsa Institucional de Valores (BIVA)

Alejandra Gómez

Country Director Mexico The Business Year

Pilar Mercado

Sales Director Google Cloud

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